by Patrick Baker | Apr 6, 2016 | Blogging, Content Marketing, Copywriting, Marketing, Wordpress Wednesday
Have you ever wished you could produce better website writing or lift your blogging to a new level? If you answered ‘yes’ but you inspiration has run aground, maybe it’s time to learn from my staycation method for inspiring better website writing? As... 
by Patrick Baker | Oct 26, 2015 | Copywriting, Home page slider, Marketing Monday, Online Marketing, SEO, SEO Featured |
If I told you to stop doing SEO, would you call me crazy? Well, stop doing SEO.
Or at least, stop thinking about the ‘search engine’ part of ‘search engine optimisation’.
by Patrick Baker | Oct 12, 2015 | Blogging, Communication, Copywriting, Marketing, Marketing Monday, Marketing Strategy, Online Marketing, SEO Featured
Do you think you know what your customers are thinking? And what words they type into Google to find your product or service? Have you given thought to the different phases of the buying cycle and ways to get in front of your prospective customers earlier by... 
by Patrick Baker | Aug 28, 2015 | Baker Marketing News, Blogging, Copywriting, Marketing, Marketing Monday, Online Marketing
The other day I came across a local website in Adelaide that had a bunch of search terms listed on many of its e-commerce pages in an apparent effort to improve their performance in online search. Someone at the company, or their web designer, or perhaps even a... by Patrick Baker | Jul 13, 2015 | Communication, Copywriting, Marketing, Marketing Monday, Marketing Strategy, Online Marketing
Are you stuck on two variations of an email subject line and not sure which one is better? Or perhaps you have two designs that you like but you are not sure which one your consumers will prefer? Split Testing is a fantastic tool that can be used in most forms of... by Patrick Baker | Jun 15, 2015 | Communication, Copywriting, Marketing, Marketing Monday, Marketing Strategy, Online Marketing |
So many of our clients are still not fully utilising their databases effectively and we still frequently get asked whether Email Marketing is worth investing in. Our answer is always YES. Even just having the discipline to keep your database up to date and growing is... by Patrick Baker | Apr 1, 2015 | Blogging, Communication, Copywriting, Marketing, Online Marketing, Social Media, Wordpress Wednesday
I saw a video featuring frogs being attracted to footage of some worms on the weekend and it made me shiver. That simple video captured everything that is wrong and right about marketing, blogging and content creation in general. Take a look at the video first, and... by Patrick Baker | Feb 18, 2015 | Blogging, Branding, Communication, Copywriting, Online Marketing, Wordpress Wednesday
Maile Carnegie is the managing director of Google Australia as well as being a mum and an accomplished businesswoman. Knowing this background, if we had her speak at a blogging event would our creative heads be inspired to ‘prank’ her? Not on the first... by Patrick Baker | Feb 9, 2015 | Communication, Copywriting, Customer Service, Marketing, Marketing Monday, Marketing Strategy
Most of the time we all know what we want to say, but is that what we mean or even need to say? How we communicate to each other and our audience needs to be relevant and inspiring regardless of the mediums we use. We are buying into marketing and advertising... by Patrick Baker | Jan 7, 2015 | Blogging, Branding, Copywriting, Marketing, Marketing Strategy, Wordpress Wednesday
Here at Baker Marketing in Adelaide, we share marketing articles each week to help our clients stay up-to-date and motivated with their marketing efforts. Now, in the midst of the summer break, it is perfect time to look back at the five most read marketing articles... by Patrick Baker | Dec 17, 2014 | Blogging, Communication, Copywriting, Marketing, Marketing Strategy, Social Media, Wordpress Wednesday
Do you ever find yourself reflecting upon how important and fulfilling your ‘work’ is? Before you scoff, please think about it. Is the world grateful that you exist, even if it takes you for granted? Then if music be the food of marketing, read on. God... by Patrick Baker | Dec 10, 2014 | Copywriting, Marketing, Online Marketing, Sales, Wordpress Wednesday
A number of clients have been adding ecommerce facilities to their WordPress sites this quarter and for some, this has been a revolutionary step, along with upping their blogging activity. However, a new frontier of content-meets-marketing-meets-sales is emerging as... 