Here are 3 of the most common misunderstandings about how content marketing and SEO work that you need to get right to avoid doing your website and business more harm than good.
SEO is a sneaky little word. So simple looking, but it actually represents a winding rabbit hole of the internet marketing world. Unfortunately, SEO has become one of those buzzwords that’s completely ubiquitous and yet totally misunderstood.
If I told you to stop doing SEO, would you call me crazy? Well, stop doing SEO.
Or at least, stop thinking about the ‘search engine’ part of ‘search engine optimisation’.