Nobody in their right mind would attempt to build a house without a plan and solid foundations. So why do so many business owners overlook marketing strategy when it comes to developing their business plan? Without the appropriate foundations in place, a house would move, crack and eventually fall apart. The same is true when it comes to your marketing goals, without a solid foundation and robust plan in place your business won’t have a competitive advantage or an ability to increase sales over time. Marketing campaigns that are not built on marketing strategy don’t work. Instead of moving your brand forward to its long-term goals, marketing activity based on a whim wastes time and money. Your plan when developing a marketing strategy needs to align with cost-effective activities that fuel your business and sales growth. If you are responsible for engineering a positive future for your business, then you need to develop a strategy first. Taking a strategy first approach allows your business to take measured and specific actions to reach customers and business goals.

 

An experienced marketing strategy agency with the tools to help guide you through the crucial development stages of your marketing strategy is essential. Without getting this element correct upfront, all subsequent marketing strategies will be off target leading to wasted resources. So, if you want to be successful with your product marketing strategies, pricing strategies, distribution and marketing communication strategies, you must first create an inclusive strategy focussed on customer service. To avoid this from happening to you, Baker Marketing has developed a number of packages that can be tailored to suit your individual needs for both:

• Domestic Marketing
• Export Marketing