How your disaster can become a PR opportunity
When you operate with a marketing mindset in the course of running your business, even a “disaster” can become a PR opportunity. And I am not suggesting we view tragedies in a mercenary fashion but rather we are mindful of story potential in the course of...
Adding text before your telephone number in a Divi header
We know what a phone number is but why not nudge that call to action by adding text before your telephone number in your Divi website header? Today’s post is a quick one for our clients who have the Divi framework giving structure to their WordPress websites. If...
Don’t get misty, get secure this summertime: WordPress embraces SSL
If you’re going to have a broken record, you might as well choose me, accompanied by Sarah Vaughan, as we sing WordPress Embraces SSL over and over again. Yes, I have made a bit of noise this year on the topic of getting your website made available over a secure...
Marketing automation fails: How Infusionsoft has driven me mad
[UPDATE: Yes, the persistent follow ups have commenced, as forecast. See bottom of article for “bonus” responses added since this was published. Steve] Before you engage a vendor to put the marketing of your blogs and other communications onto auto pilot,...
The stupid-simple, gargantuan, provocative ingredients for tantalising and thrilling your lame, clueless but kickass readers of your blog post writing
Okay, I’ll risk my authority in the business blogging space and share with you an explosive resource for adding triggers to your kickass blog post writing. The resource is a powerful document that contains 365 “power words” for you to store in your...
Lessons from Census 2016: Are you prepared for a spike in website traffic?
Australia’s 2016 Census had a bad night last night with the website being closed down due to “hackers” even though initial reports suggested it had crashed due to a spike in website traffic. On both counts, what happened last night can be put to good...
Marketing lessons from the failed Turkey coup: Should I try to get media coverage for my business?
You’re reading this because you’re interested in getting the most out of your WordPress website through blogging and creating great content for feeding your social media marketing but is your deepest desire wanting to get media coverage for your business?...
Running an online store in WordPress? Embrace the commitment curve and pave a pathway to ecommerce success
I know we’ve just had an 8-week election campaign and are settling in for an 8-week vote counting and coalition-forming period, and my colleague, Mark, used the election to highlight marketing messaging, but there is something else invaluable from the political...
How Political Parties Get Marketing Messages Right (and Wrong)
In political marketing, when you understand your target market and their needs you can use that knowledge to build a strong narrative around a candidate or leader that resonates with your audience.
How long should a blog post be? Or short? Let the topic guide you.
How long should a blog post be? In a digital marketing workshop in Murray Bridge tonight for Regional Development Australia and the Department of State Development, I was asked this question and shared my Google-endorsed answer: as long or as short as it needs to be....