The Crows v Power Marketing Showdown
This is not your usual Monday blog post today, instead the Crows v Power Marketing Showdown is based on a chat I had with Mark Gamtcheff over lunch about the clubs’ logos. If you’re thinking about branding or re-branding your business, having some...
5 Brand Strategies to Help You Get Your Identity Right
Without an effective brand it’s difficult to cement a positive message in people’s minds about an organisation, so it’s important to think strategically about your brand…
Looked for a holiday, left with a story: How to make a tourism website more effective
These tips on How to make a tourism website more effective have been drawn from my presentation to tourist operators at the South Australian Tourism Industry Council (SATIC) conference today, which also spawned last week’s article, Looked for a holiday, left...Looked for a holiday, left with a story: Why tourism operators should be in love with blogging
Next week, I am addressing the cream of South Australia’s tourism industry with my presentation, Looked for a holiday, left with a story. A Marketer’s guide to making memories for fun & profit, at the SA Tourism Industry Council’s 2016 conference. I...
Fiverr, friends and the fallacy of cheap service providers
Trigger warning: If you sell services from your bedroom, you might find this article disturbing. Another week and two more examples of business owners being let down by supposedly free or cheap service providers. For the record, the cautionary tales below should not...
How to position premium in China
While China presents massive opportunities to Australian companies, the sheer number of brands in the market means that brand and product positioning is a key factor in determining success.
Here are 3 tips on how to position ‘premium’ in China.
Export marketing strategy for China: the where & how
If you’ve established that you want to reach a Chinese demographic, you have figured out half of the who question, but have you figured out the where and how?
The Instagram algorithm and the little red dot that’s about to drive the pale blue dot crazy
The gloriously frenetic, messy, hashtag-polluted world of Instagram is about to become noiser or more peaceful, depending on what decisions you make now that Facebook has started playing with the photo app’s algorithms. If you use Instagram, you would have...
Whose domain name is it? Make your webmaster hand over those keys!
I don’t care how web savvy you are or what your arrangement is with your web developer or internet tech person, I need you to DEMAND that your web hosting and your domain name are COMPLETELY in your name and YOU are the primary contact. Let this be an absolute...
3 must-have ingredients for every content marketing strategy
To get the most out of your content marketing efforts, you need to know what it is you are making in the first place. Here are 3 questions that will guide your content strategy to make the end result oh so sweet.
