Without an effective brand it’s difficult to cement a positive message in people’s minds about an organisation, so it’s important to think strategically about your brand…
While China presents massive opportunities to Australian companies, the sheer number of brands in the market means that brand and product positioning is a key factor in determining success.
Here are 3 tips on how to position ‘premium’ in China.
If you’ve established that you want to reach a Chinese demographic, you have figured out half of the who question, but have you figured out the where and how?
To get the most out of your content marketing efforts, you need to know what it is you are making in the first place. Here are 3 questions that will guide your content strategy to make the end result oh so sweet.
The most important image a business uses is the brand itself, which can be a combination of its logo, typefaces, the images on its website and marketing collateral and more. Colour is the most important ingredient!
I found myself channelling my inner Darth Vader this week when I shared a photo via Instagram of my ‘wine workout’ while taking part in charity wine bottling.