Brand Positioning is about creating the perception in the minds of your target customers that your brand/business can satisfy their needs and wants. Brand Positioning is not only a critical part of your marketing strategy, but it can also sometimes be one of the most difficult and most subjective concepts to grasp.
Without an effective brand it’s difficult to cement a positive message in people’s minds about an organisation, so it’s important to think strategically about your brand…
While China presents massive opportunities to Australian companies, the sheer number of brands in the market means that brand and product positioning is a key factor in determining success.
Here are 3 tips on how to position ‘premium’ in China.
If you’ve established that you want to reach a Chinese demographic, you have figured out half of the who question, but have you figured out the where and how?
To get the most out of your content marketing efforts, you need to know what it is you are making in the first place. Here are 3 questions that will guide your content strategy to make the end result oh so sweet.