by Patrick Baker | Nov 22, 2017 | Blogging, Wordpress Wednesday
If you’ve been diligent with your website maintenance, you will have noticed that WordPress 4.9 is here. If you check for updates weekly, or have our WordPress Maintenance Package active, your website will already be sporting the latest version of WordPress. If... 
by Patrick Baker | Oct 22, 2017 | Online Marketing, Wordpress Wednesday
In recent months, there have been at least two helpful WordPress updates you might have missed in the busyness of running a business. The first involves extra security when logging in. The second involves an easier way of adding images to the sidebar area of the... 
by Patrick Baker | Apr 26, 2017 | Blogging, Content Marketing, Wordpress Wednesday
If you envy other websites doing better than yours in the marketplace race, it’s important to remember your website is not a self-driving car. Every now and then I meet someone who is disappointed their new website has not changed the world for them and my first... 
by Patrick Baker | Mar 1, 2017 | Blogging, Content Marketing, Wordpress Wednesday
I have been helping a client improve their blog writing style today and thought I’d share three simple tips for building a consistent style. The “rules” I’m about to share are common in the world of journalism but not widely appreciated outside... 
by Patrick Baker | Feb 21, 2017 | Online Marketing, Wordpress Wednesday
What a week it has been for online security, particularly of interest to us with the WordPress Zero-Day Incident leading to some websites getting pesky “hacked” notices on particular pages. With the robust slew of security settings that we put in place on... 
by Patrick Baker | Dec 21, 2016 | Blogging, Content Marketing, Copywriting, Export, Marketing Planning, Marketing Strategy, Online Marketing, Sales, Social Media, Wordpress Wednesday
We’ve all spent another year on the “pale blue dot” that orbits the Sun. And now, as many of us ponder what to read over summer to prepare us for another journey through space and time, it can be useful to see what other people found helpful through... 
by Patrick Baker | Dec 14, 2016 | Communication, Content Marketing, Wordpress Wednesday
We know what a phone number is but why not nudge that call to action by adding text before your telephone number in your Divi website header? Today’s post is a quick one for our clients who have the Divi framework giving structure to their WordPress websites. If... 
by Patrick Baker | Dec 7, 2016 | Communication, Digital Featured, Online Marketing, Wordpress Wednesday
If you’re going to have a broken record, you might as well choose me, accompanied by Sarah Vaughan, as we sing WordPress Embraces SSL over and over again. Yes, I have made a bit of noise this year on the topic of getting your website made available over a secure... 
by Patrick Baker | Nov 30, 2016 | Content Marketing, Marketing, Online Marketing, Sales, Wordpress Wednesday
Don’t panic. However, be aware that if you list a wrong price on your website and somebody purchases it from you before you’ve had a chance to check eCommerce pricing and correct it, you must honour your mistake. This issue has been brought to a head by an... 
by Patrick Baker | Nov 23, 2016 | Blogging, Content Marketing, Online Marketing, Social Media, Social Media Featured, Wordpress Wednesday
UPDATE: Patrick Patrick has removed this plugin and stopped suggesting it, due to the fact that it had started causing some conflicts with other WordPress functionality. These developments can happen sometimes. Steve’s preferred method to encourage readers to... 
by Patrick Baker | Nov 9, 2016 | Communication, Content Marketing, Content Marketing Featured, Marketing Strategy, Sales, Wordpress Wednesday
[UPDATE: Yes, the persistent follow ups have commenced, as forecast. See bottom of article for “bonus” responses added since this was published. Steve] Before you engage a vendor to put the marketing of your blogs and other communications onto auto pilot,... 
by Patrick Baker | Oct 26, 2016 | Blogging, Content Marketing, Wordpress Wednesday
Adelaide just hosted the Adelaide Fashion Festival and many heads were craned at catwalks to see what new wonders have been concocted by the city’s creative designers. As bloggers, we should take note of what happens at these events and why fashions and trends... 