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The Marketing Minds Blog
Here’s how the Facebook News ban should change the way you think
We can't be sure who blinked first, Facebook or the Government, but both Facebook and the Australian government have declared victory. Regardless, the decision by Facebook to remove news links for Australians generated international attention. You might not be a media...
5 Simple Steps to Review your Product Marketing Strategy
Your Product Strategy is all about knowing what to sell! The best way to ensure that you have a high-level product marketing strategy in place for development and business growth is to embrace the concept of regularly reviewing your product and service range...
The Rise and Rise of Case Studies and Why You Should be Using Them in Your Business
Case studies have been said to be the most effective marketing and sales collateral that you can have. Everyone loves a story. An expertly crafted case study can tell a story so powerful that it transforms itself into a 24 hour a day, 7 days a week brand ambassador and sales channel for your business.
Facebook Remarketing – You Know You Want It!
Improve your ROI with this helpful guide to Facebook remarketing. Use this straightforward tool to target people who are interested in your product or service. Drive traffic to your site, re-engage customers, and boost conversions!
The Do’s and Don’ts of Facebook for Business
Today, Facebook has over 1.3 billion users worldwide and is an essential marketing tool for any business. Looking for Facebook business page tips? We have listed the Do’s and Don’ts of Facebook for business that you just have to read today!
How To Create An Effective Digital Marketing Strategy
When digital marketing works, when it moves, entertains or informs us, and inspires us to take action, it becomes irrelevant how the brand did it because we are wrapped up in the message that is being communicated.
10 Digital Marketing Metrics You Need To Track
10 Digital Marketing Metrics You Should Be Tracking More marketing metrics don’t necessarily translate to more money. You can have all the fans, likes and comments in the world but if these people don’t buy from you, then you don’t have a viable business model....
You’re Thinking About Digital Analytics Wrong
What Your Digital Analytics Is Missing There aren’t too many people out there that get excited by rows and columns of raw data, in particular, time-poor business owners and marketers. Pages and pages of numbers and percentages are uninspiring and can actually...
How To Optimise Your Blog Articles To Increase Sales
Want To Increase Sales? Optimise Your Blog! As any marketing company in Adelaide will tell you if you want to increase sales and enhance brand awareness, then you need to increase traffic to your website. But, how do you do it? That’s the tough question....
5 Tips To Make Your Blog Post Title Work For You
Making Your Blog Post Title Stand Out Your content marketing strategy is still one of the most profitable activities you can do for your business. Not only will your blog drive traffic to your website, increase social shares and search results, but it will also expand...
July is here and so is the SSL Certificate Security Update in Chrome
As of July 2018, Google Chrome (and Firefox following shortly) will mark all websites that use only HTTP as “not secure”. So, what does that mean for your site? If your site doesn’t get an SSL certificate right now, a warning will appear, clear as day, next to your...
Marketing Channel – Your Access To Markets
Before we get started talking about marketing channel strategies and how to access your ideal market, let's revise what we have already covered in Baker Marketing's’ “Ultimate Guide to Marketing Strategy.” We have covered a step-by-step approach to planning and...
A Simple Introduction To Marketing Strategy You Can Trust!
Marketing Strategy – Strategy then Strategic Implementation In our last blog, Andrew talked about how simple marketing strategy can be, as he compared planning your marketing strategy to planning your child's birthday party. In today's blog, we are going to...
The Amazingly Simple Truth About Marketing Strategy
This may come as a shock to many business owners, but developing marketing strategy is not rocket science. Far from it. In fact, creating a marketing strategy for your business is as simple as planning a kid’s party. The thought process is the same even if the key...
Adapting Your Sales and Marketing Processes
Editor’s Note: This article is a part of a series that explores the impact the COVID-19 crisis is having on the business world. Each article is designed to help you navigate your marketing strategy during this time. The last few months have been extremely difficult...
Get Your Messaging Right
Editor’s Note: This article is a part of a series that explores the impact the COVID-19 crisis is having on the business world. Each article is designed to help you navigate your marketing strategy during this time. The last few months have been extremely difficult...
Changes To Your Customer Journey and How To Map Them
Editor’s Note: This article is also part of a series that explores the impact the COVID-19 crisis is having on the business world. Each article is designed to help you navigate your marketing strategy during this time. The last few months have been extremely difficult...
What Makes Your Business Attractive To Customers During COVID-19 and beyond?
Editor’s Note: This blog was originally published on June11, 2018. It’s been updated as of the current publish date to reflect the most recent insights. This article is also part of a series that explores the impact the COVID-19 crisis is having on the business world....
Who Are Your Target Markets?
Editor’s Note: This blog was originally published on June 8, 2018. It’s been updated as of the current publish date to reflect the most recent insights. This article is also part of a series that explores the impact the COVID-19 crisis is having on the business world....
Adelaide Business Hub Presentations
Digital Marketing Tool Kit Presentation Tanunda, Naracoorte, Mt Gambier and Kadina 2019 Click here to download the presentation from the workshop Social Media and Digital Marketing Presentation Various SA Metro and Regional locations - 2018 and 2019 Click here to...
What is Omnichannel Marketing And Why You Should Take Notice?
For a business to survive in 2021, on onwards, it is essential to move and grow with time. Giants like Amazon, who rule the online retail landscape, will quickly and efficiently take over smaller retailer providers if they don’t gain a stronghold in the digital world. The omnichannel marketing approach uses the marketing channels identified by your business as the most relevant to your target audience, both digital and offline, and connects them through an integrated and holistic approach to marketing that allows your brand to nurture your customers and potential customers through their journey towards increased profits and sales for your business.
Keeping Your Digital Marketing Strategy Real in a Fake, Fake World!
How do you create an authentic digital marketing strategy in a world shrouded in fakery? We have landed in an era where Donald Trump used social media to help him become the president of America, where your value is measured by how many people ‘like’ and where you can...
Digital Marketing Automation – Is It Worth The Hassle?
How can I describe the future of digital marketing automation ? I’m breaking up with you! It’s not you; it’s me. When I first started working in digital marketing, I naively and mistakenly thought that digital marketing automation was a magical unicorn that would save...
A Beginners Guide to Marketing Automation Strategy
Let’s Talk Marketing Automation Strategy What is a marketing automation strategy? Imagine a marketing world where the mundane aspects of your job are no longer a factor. Let’s pretend that you can be in back to back meetings all day but still have time to send...
5 Compelling Tips To Improve Your Lead Conversion
Does this sound like a familiar lead conversion business story? After working tirelessly to attract visitors to your site with inbound marketing strategies your lead conversion process is still not making you money. The phone isn’t ringing, people aren’t buying your...
GDPR: What You Need to Know About the European Data Protection Policy
Here is one more thing to add to your ever-growing to do list. Due to a digital landscape that never stands still, there are new changes in global privacy law coming into effect May 25th. This change requires all Australian businesses to review their existing...
Lead Generation: Inbound Marketing Strategies
Image: Pebble Jar by Antti accessed via Flickr Inbound Strategies That Attract Visitors Implementing inbound marketing strategies in your business will drastically increase your sales conversion! How many times have you heard a promise like this?...
What Is Inbound Marketing? And Why Is Everyone Talking About It?
What is Inbound Marketing? It's a question that gets asked more often in digital marketing than anything else. Is it the new strategy to start following, or a trend that we will all forget? Trends! I have hated them since I was in High School, more than likely because...
Export Marketing: How Do You Determine The Most Attractive Overseas Market?
Introduction to Export Marketing There are so many factors influencing your ability to conduct export marketing in faraway destinations. Thinking that exporting your products or services overseas, is a quick fix or cure for your domestic sales problems is going...
SEO Adelaide: Have You Noticed a Drop In Your Google Rank?
SEO Adelaide SEO Adelaide is changing, is your business keeping up? As hard as this is to admit, over the past several month’s Baker Marketing has lost position in Google Rank! This had us concerned for a minute or two! After looking into Google...
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