5 Digital Marketing Quick Wins – and why you should delete your Facebook account
There is no doubt that it would require a near spiritual experience for many marketers to even consider the concept of deleting their Facebook account. However, I am confident that many business and brand owners are wasting their time (one of their most scarce...
Don’t lock your WordPress site out of Google search: Apply SSL encryption today
I am asking you to apply SSL encryption to your WordPress website today, or to seek help to have it done, because it is an important Google ranking factor that ALSO brings benefits to your website for you and your visitors. Yes, it is unusual for me to be so blunt,...
Blog ideas: What does the Royal Adelaide Show have in common with your customers?
I had the pleasure of chatting with Michelle Hocking and Richard Fewster about the history of the Royal Adelaide Show last night. This event has deep roots in South Australian society and it got me thinking, how does the Royal Adelaide Show impact your customers or...
Sticking to your knitting: Why it pays to hire a WordPress expert
I am working on half a dozen projects at the moment that all involve picking up the pieces where someone has tried making their own WordPress website in an attempt to NOT have to hire a WordPress expert. If you’ve ever heard one of my keynotes or seminar...
3 content marketing myths that are destroying your SEO
Here are 3 of the most common misunderstandings about how content marketing and SEO work that you need to get right to avoid doing your website and business more harm than good.
How long should a blog post be? Or short? Let the topic guide you.
How long should a blog post be? In a digital marketing workshop in Murray Bridge tonight for Regional Development Australia and the Department of State Development, I was asked this question and shared my Google-endorsed answer: as long or as short as it needs to be.... Looked for a holiday, left with a story: How to make a tourism website more effective
These tips on How to make a tourism website more effective have been drawn from my presentation to tourist operators at the South Australian Tourism Industry Council (SATIC) conference today, which also spawned last week’s article, Looked for a holiday, left...
Digital Marketing Audit for Tourism Operators
SPECIAL OFFER: Is it too hard for tourists to find you online? Are your current digital marketing efforts reaching the right potential customers locally, interstate and overseas?
Make it easier for your tourists and yourself! Our Digital Marketing Audit is the first step…
5 evolutionary reasons for choosing WordPress as your website CMS
I am known as a staunch advocate of choosing WordPress as your website platform. Why? There are many reasons, but here I explore 5 that explain why WordPress will help you now and into your future.
