5 Digital Marketing Quick Wins – and why you should delete your Facebook account

5 Digital Marketing Quick Wins – and why you should delete your Facebook account

There is no doubt that it would require a near spiritual experience for many marketers to even consider the concept of deleting their Facebook account. However, I am confident that many business and brand owners are wasting their time (one of their most scarce...
How long should a blog post be? Or short? Let the topic guide you.

How long should a blog post be? Or short? Let the topic guide you.

How long should a blog post be? In a digital marketing workshop in Murray Bridge tonight for Regional Development Australia and the Department of State Development, I was asked this question and shared my Google-endorsed answer: as long or as short as it needs to be....
Looked for a holiday, left with a story: How to make a tourism website more effective

Looked for a holiday, left with a story: How to make a tourism website more effective

These tips on How to make a tourism website more effective have been drawn from my presentation to tourist operators at the South Australian Tourism Industry Council (SATIC) conference today, which also spawned last week’s article, Looked for a holiday, left...