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How being lazy will improve your marketing and make your customers fall in love with you

How being lazy will improve your marketing and make your customers fall in love with you

by Patrick Baker | Aug 8, 2016 | Content Marketing, Copywriting, Home page slider, Marketing Monday

What is marketing? So-called clever marketing tricks that take constant money and effort? Well, that’s one way to do it. But there’s another way too — a better way that takes less energy and gets better results.
And it starts with a story…

3 things SEO absolutely is NOT

3 things SEO absolutely is NOT

by Patrick Baker | Mar 24, 2016 | Home page slider, Marketing Monday, Online Marketing, SEO Featured

SEO is a sneaky little word. So simple looking, but it actually represents a winding rabbit hole of the internet marketing world. Unfortunately, SEO has become one of those buzzwords that’s completely ubiquitous and yet totally misunderstood.

Customer Service in the Age of Online Retail

Customer Service in the Age of Online Retail

by Patrick Baker | Mar 21, 2016 | Customer Service, Digital Featured, Home page slider, Marketing Monday, Online Marketing

Isn’t it surprising and interesting that an online store can be more helpful than a real person, and that while consumers don’t hesitate to do research online, retailers don’t seem to empower or encourage their staff to do the same?

Google says AMP up your WordPress blog for better SEO

Google says AMP up your WordPress blog for better SEO

by Patrick Baker | Feb 3, 2016 | Blogging, Home page slider, Online Marketing, SEO, Wordpress Wednesday

Google is demanding web pages that load almost instantly, via the AMP Project, which stands for Accelerated Mobile Pages.
Here is how to get your blog ready.

If your SEO is targeting the search engines, you are doing it wrong

If your SEO is targeting the search engines, you are doing it wrong

by Patrick Baker | Oct 26, 2015 | Copywriting, Home page slider, Marketing Monday, Online Marketing, SEO, SEO Featured | 3 comments

If I told you to stop doing SEO, would you call me crazy? Well, stop doing SEO.
Or at least, stop thinking about the ‘search engine’ part of ‘search engine optimisation’.

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That’s why Baker Marketing offer comprehensive marketing services and a customer-first approach to ensure your objectives become ours.”

Patrick Baker.
MD Baker Marketing

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