What is marketing? So-called clever marketing tricks that take constant money and effort? Well, that’s one way to do it. But there’s another way too — a better way that takes less energy and gets better results.
And it starts with a story…
SEO is a sneaky little word. So simple looking, but it actually represents a winding rabbit hole of the internet marketing world. Unfortunately, SEO has become one of those buzzwords that’s completely ubiquitous and yet totally misunderstood.
Isn’t it surprising and interesting that an online store can be more helpful than a real person, and that while consumers don’t hesitate to do research online, retailers don’t seem to empower or encourage their staff to do the same?
Google is demanding web pages that load almost instantly, via the AMP Project, which stands for Accelerated Mobile Pages.
Here is how to get your blog ready.
If I told you to stop doing SEO, would you call me crazy? Well, stop doing SEO.
Or at least, stop thinking about the ‘search engine’ part of ‘search engine optimisation’.