The 5 most-read marketing articles of 2016: Summer reading starts here

The 5 most-read marketing articles of 2016: Summer reading starts here

We’ve all spent another year on the “pale blue dot” that orbits the Sun. And now, as many of us ponder what to read over summer to prepare us for another journey through space and time, it can be useful to see what other people found helpful through...
The stupid-simple, gargantuan, provocative ingredients for tantalising and thrilling your lame, clueless but kickass readers of your blog post writing

The stupid-simple, gargantuan, provocative ingredients for tantalising and thrilling your lame, clueless but kickass readers of your blog post writing

Okay, I’ll risk my authority in the business blogging space and share with you an explosive resource for adding triggers to your kickass blog post writing. The resource is a powerful document that contains 365 “power words” for you to store in your...
Running an online store in WordPress? Embrace the commitment curve and pave a pathway to ecommerce success

Running an online store in WordPress? Embrace the commitment curve and pave a pathway to ecommerce success

I know we’ve just had an 8-week election campaign and are settling in for an 8-week vote counting and coalition-forming period, and my colleague, Mark, used the election to highlight marketing messaging, but there is something else invaluable from the political...
How long should a blog post be? Or short? Let the topic guide you.

How long should a blog post be? Or short? Let the topic guide you.

How long should a blog post be? In a digital marketing workshop in Murray Bridge tonight for Regional Development Australia and the Department of State Development, I was asked this question and shared my Google-endorsed answer: as long or as short as it needs to be....
Peak Content: Time to lift the bar when blogging as a marketing tool

Peak Content: Time to lift the bar when blogging as a marketing tool

Last week, I attended the Digital Futures event held in Adelaide by InDaily and mUmBRELLA, to explore how digital technology is impacting business and society. One of the panelists, Eric Beecher, who is a lauded journalist and editor, made a strong case for the notion...