The stupid-simple, gargantuan, provocative ingredients for tantalising and thrilling your lame, clueless but kickass readers of your blog post writing
Okay, I’ll risk my authority in the business blogging space and share with you an explosive resource for adding triggers to your kickass blog post writing. The resource is a powerful document that contains 365 “power words” for you to store in your...
I’ll just double check that: Reassurance is what’s new in WordPress 4.6
Many years ago, former prime minister, John Howard, said he wanted Australians to be comfortable and relaxed and now, in 2016, you will have that experience when you play with what’s new in WordPress 4.6. Most of the changes in the latest version of WordPress...
How being lazy will improve your marketing and make your customers fall in love with you
What is marketing? So-called clever marketing tricks that take constant money and effort? Well, that’s one way to do it. But there’s another way too — a better way that takes less energy and gets better results.
And it starts with a story…
Sticking to your knitting: Why it pays to hire a WordPress expert
I am working on half a dozen projects at the moment that all involve picking up the pieces where someone has tried making their own WordPress website in an attempt to NOT have to hire a WordPress expert. If you’ve ever heard one of my keynotes or seminar...
Running an online store in WordPress? Embrace the commitment curve and pave a pathway to ecommerce success
I know we’ve just had an 8-week election campaign and are settling in for an 8-week vote counting and coalition-forming period, and my colleague, Mark, used the election to highlight marketing messaging, but there is something else invaluable from the political...
How long should a blog post be? Or short? Let the topic guide you.
How long should a blog post be? In a digital marketing workshop in Murray Bridge tonight for Regional Development Australia and the Department of State Development, I was asked this question and shared my Google-endorsed answer: as long or as short as it needs to be.... 
The Google maps guide to blogging: Try a new pathway to online content
Today’s post is more of a quick reflection to reveal a truth about the pathway to online content when you are blogging. The realisation occurred to me today as I drove to Gawler early this morning to run a marketing workshop for RDA Barossa, as part of the...
Business blogging ideas: Help is on its way
Do you need help coming up with business blogging ideas? My guess is that after you have awoken to the power and value of blogging as a personal, professional and business discipline, you will then be on the hunt for content ideas. In one of my marketing workshops...
How to make text into a hyperlink the hyper easy way in WordPress 4.5+
One of the many changes and tweaks in WordPress 4.5, which rolled out recently, was a new, more elegant way of creating making text into a hyperlink. To try to match WordPress’ newfound elegance, I will try to keep this article as brief and easy to read and...