by Patrick Baker | Nov 27, 2017 | Customer Service, Marketing, Marketing Monday
The making and breaking of customer loyalty should be one of the dominant considerations for all business owners. When we set out a deliberate plan to build loyalty through some sort of program, we need to think through the costs of closing or winding down such... 
by Patrick Baker | Aug 1, 2016 | Customer Service, Email Marketing, Marketing, Marketing Monday
You can use technology, great customer service & automated marketing to exceed customer expectations. But make sure the whole experience lives up to those expectations.
by Patrick Baker | Jul 6, 2016 | Communication, Content Marketing, Copywriting, Customer Service, Online Marketing, Sales, Wordpress Wednesday |
I know we’ve just had an 8-week election campaign and are settling in for an 8-week vote counting and coalition-forming period, and my colleague, Mark, used the election to highlight marketing messaging, but there is something else invaluable from the political... 
by Patrick Baker | Jun 20, 2016 | Customer Service, Marketing Monday, Outbound Featured, Sales
The sales process can be a complicated and expensive investment for any business. There are many things within this process, and in life, that we can and can’t control. That is why we recommend that you simplify it by focusing your energy on what you can... by Patrick Baker | Jun 1, 2016 | Branding, Communication, Content Marketing, Customer Service, Marketing Planning, Marketing Strategy, SEO, Wordpress Wednesday
These tips on How to make a tourism website more effective have been drawn from my presentation to tourist operators at the South Australian Tourism Industry Council (SATIC) conference today, which also spawned last week’s article, Looked for a holiday, left... 
by Patrick Baker | Mar 21, 2016 | Customer Service, Digital Featured, Home page slider, Marketing Monday, Online Marketing
Isn’t it surprising and interesting that an online store can be more helpful than a real person, and that while consumers don’t hesitate to do research online, retailers don’t seem to empower or encourage their staff to do the same?
by Patrick Baker | Dec 14, 2015 | Customer Service, Marketing, Marketing Monday, Marketing Strategy, Sales
Are you still questioning whether Customer Service is important within your business..? Or maybe you have just never thought about it? I was again reminded of the importance over the weekend where I had an underwhelming experience. Case Study: Christmas Tree Farm We... 
by Patrick Baker | Nov 11, 2015 | Branding, Communication, Customer Service, Online Marketing, Social Media, Social Media Featured, Wordpress Wednesday
I found myself channelling my inner Darth Vader this week when I shared a photo via Instagram of my ‘wine workout’ while taking part in charity wine bottling.
by Patrick Baker | Oct 7, 2015 | Communication, Customer Service, Online Marketing, Wordpress Wednesday
Over the long weekend, I had a ‘staycation’ here in Adelaide and it reminded me of the value of looking at your business and website from the perspective of your audiences. I have lived in Adelaide for a good chunk of my life, run a weekly podcast about... by Patrick Baker | Jul 27, 2015 | Branding, Customer Service, Marketing, Marketing Monday, Marketing Strategy, Online Marketing, Social Media
This week I came across a new level of brand loyalty. Ninensm World News reports that Louisiana based Lieutenant Clay Higgins (also known as Cajun John Wayne) has issued warnings via social media platform YouTube to defend his favourite burger bar. Stelly’s... by Patrick Baker | Jun 24, 2015 | Communication, Customer Service, Online Marketing, Sales, Wordpress Wednesday |
There must be something in the air at the moment because I’m having a number clients travelling all over the world. But what can they do about their online shops if they don’t plan to be logging in during their travels? One of the simplest solutions is to... by Patrick Baker | May 18, 2015 | Branding, Communication, Customer Service, Marketing Monday, Marketing Strategy, Sales
The How Last week we discussed the Who, What, When and the Why. In doing this we looked at the fact that being good at marketing means that you are good at understanding and continually satisfying the most urgent and important needs of your primary customer target... 