5 Digital Marketing Quick Wins – and why you should delete your Facebook account

5 Digital Marketing Quick Wins – and why you should delete your Facebook account

There is no doubt that it would require a near spiritual experience for many marketers to even consider the concept of deleting their Facebook account. However, I am confident that many business and brand owners are wasting their time (one of their most scarce...
Better email marketing with Segments and Groups in Mailchimp

Better email marketing with Segments and Groups in Mailchimp

If you are using MailChimp, you can make email marketing even more effective by organising your subscribers into groups and segments, then sending them different campaigns tailored to their interests or other attributes. The key is to know when to use groups and when to use segments (oh, and how to set them both up!).

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