Brand Positioning: How To Make The Right Impression Immediately!

Brand Positioning: How To Make The Right Impression Immediately!

Brand Positioning is about creating the perception in the minds of your target customers that your brand/business can satisfy their needs and wants. Brand Positioning is not only a critical part of your marketing strategy, but it can also sometimes be one of the most difficult and most subjective concepts to grasp.

Export Marketing: How Do You Determine The Most Attractive Overseas Market?

Export Marketing: How Do You Determine The Most Attractive Overseas Market?

Introduction to Export Marketing   There are so many factors influencing your ability to conduct export marketing in faraway destinations. Thinking that exporting your products or services overseas, is a quick fix or cure for your domestic sales problems is going...
8 Things That Separate Inbound Marketing Websites And Traditional Websites

8 Things That Separate Inbound Marketing Websites And Traditional Websites

Did you know your traditional website is decaying in Google right under your nose, while sites optimised for inbound marketing are sneaking in front of your customers? It’s precisely the sort of thing that can happen when we are so busy working IN our businesses...