Brand Positioning: How To Make The Right Impression Immediately!

Brand Positioning: How To Make The Right Impression Immediately!

Brand Positioning is about creating the perception in the minds of your target customers that your brand/business can satisfy their needs and wants. Brand Positioning is not only a critical part of your marketing strategy, but it can also sometimes be one of the most difficult and most subjective concepts to grasp.

8 Things That Separate Inbound Marketing Websites And Traditional Websites

8 Things That Separate Inbound Marketing Websites And Traditional Websites

Did you know your traditional website is decaying in Google right under your nose, while sites optimised for inbound marketing are sneaking in front of your customers? It’s precisely the sort of thing that can happen when we are so busy working IN our businesses...
5 Digital Marketing Quick Wins – and why you should delete your Facebook account

5 Digital Marketing Quick Wins – and why you should delete your Facebook account

There is no doubt that it would require a near spiritual experience for many marketers to even consider the concept of deleting their Facebook account. However, I am confident that many business and brand owners are wasting their time (one of their most scarce...