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Taking Your Brand to the World
Everybody’s talking export. And why not with exciting growth seen with China, free trade agreements also with the USA, Japan, Chile, Thailand, Singapore, South Korea and New Zealand, the world’s your oyster!
On top of this, we have a federal government grants program designed to encourage Australian businesses to expand overseas (E.M.D.G.).
Why wait, why not begin exporting today?
Export Marketing – A Planned Approach
The best way to succeed in export marketing is to treat your export business as a new business unit, separate from your domestic market.
Like any new business, your export business must receive the benefit of a well-conceived plan that incorporates much of what you have learned from your domestic marketing experience, combined with new intelligence to help guide you through uncharted waters.
Success domestically does not guarantee success overseas, as although, many of the basics still apply, there are many subtle but significant differences to be aware of.
This especially applies to non-English speaking Asian countries where, cultures, customs and tastes may differ to the point where you need to revisit aspects of your product or service offer.
How Do You Begin Planning For Export?
Export marketing plans begin with a matching process where to look for the market or markets of best fit with what you have to offer.
When first attempting to export, it’s generally considered best practice to select markets that are the most accessible regarding geographic proximity, language, lifestyle similarity etc.
Just being “from Australia” may not be sufficient and depending on the maturity of a particular market, regarding competition, a more significant point of difference may be required, just as it is in domestic marketing.
Once various criteria have been applied and a target export country has been selected, export marketing plans can be fleshed out with the help of further desktop research combined with local knowledge from contacts (e.g. Austrade) or experienced Australian exporters.
Export Marketing Partnerships
Unless you are considering the establishment of your own sales team in your country of destination, then you will need the support of locally based sales people such as agents or importers. You may wish to represent yourself directly to major customers who are happy to deal direct.
Either way, these decisions will require careful consideration after analysing all associated costs and margins.
It’s important to be well presented when it comes time to talking to potential sales partners, and that means having professionally prepared sales materials and presentations.
If you are exporting products that require transport, other important export marketing partners will include people such as freight forwarders and agents.
How Can Baker Marketing Help Improve Your Chances For Export Marketing Success?
Baker Marketing has the experience and expertise to help guide clients through the many challenges associated with export marketing.
We have developed services specifically designed to support Australian exporters.
If you’re hungry for more, read our blog outlining
Export Marketing Packages From Baker Marketing
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