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Taking Your Brand to the World
On top of this, we have a federal government grants program designed to encourage Australian businesses to expand overseas (E.M.D.G.).
Why wait, why not begin exporting today?
Export Marketing – A Planned Approach
Like any new business, your export business must receive the benefit of a well-conceived plan that incorporates much of what you have learned from your domestic marketing experience, combined with new intelligence to help guide you through uncharted waters.
Success domestically does not guarantee success overseas, as although, many of the basics still apply, there are many subtle but significant differences to be aware of.
This especially applies to non-English speaking Asian countries where, cultures, customs and tastes may differ to the point where you need to revisit aspects of your product or service offer.
How Do You Begin Planning For Export?
When first attempting to export, it’s generally considered best practice to select markets that are the most accessible regarding geographic proximity, language, lifestyle similarity etc.
Just being “from Australia” may not be sufficient and depending on the maturity of a particular market, regarding competition, a more significant point of difference may be required, just as it is in domestic marketing.
Once various criteria have been applied and a target export country has been selected, export marketing plans can be fleshed out with the help of further desktop research combined with local knowledge from contacts (e.g. Austrade) or experienced Australian exporters.
Export Marketing Partnerships
Either way, these decisions will require careful consideration after analysing all associated costs and margins.
It’s important to be well presented when it comes time to talking to potential sales partners, and that means having professionally prepared sales materials and presentations.
If you are exporting products that require transport, other important export marketing partners will include people such as freight forwarders and agents.
How Can Baker Marketing Help Improve Your Chances For Export Marketing Success?
We have developed services specifically designed to support Australian exporters.
If you’re hungry for more, read our blog outlining
Export Marketing Packages From Baker Marketing
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