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Digital Marketing Strategy
Does the digital activity and content your brand produces add real value to your customers?
Are your digital marketing activities:
- Adding to your customer service by solving their problems
- Likely to be shared on social media amongst your customers friends and family
- Aimed at building long-term relationships with your customer base
If you are unsure if you are hitting these points and adding to your bottom line, it’s time to create a digital marketing strategy.
Why A Digital Marketing Strategy Is Essential
The online environment has levelled the playing field. Spending tens of thousand of dollars on billboards and TV commercials is no longer required to reach the masses.
But now that you have direct access to the masses, what do you do?
A digital marketing strategy will stop you from blasting out generic messages as part of your content marketing plan.
It will save you from being that annoying brand on social media with the hard sell. And prevent you from only ever targeting customers with purchase intent.
A digital marketing strategy will build lifetime customer value for your small business, turning qualified prospects into brand ambassadors for your product or services.
The First Element In Your Digital Marketing Strategy
A semi-fictional representation of the people you are trying to sell to, customer personas will help you to:
- Create focused digital marketing content including email marketing content
- Generate more engagement on your digital marketing campaigns on search engines and social media
- Lead to an increase in sales and provide you with smart insights into your marketing activities
Give your customer persona a name and image, define their age, where they work and what their challenges are to ensure you meet your business goals.
The Second Element In Digital Marketing Strategy
Online Customer Journey
Understanding the psychology of your customer and the path they take to conversion is the key to delivering the right message at the right time.
Some questions you can ask about your customer:
- Do they conduct research online before buying?
- How do they search for information?
- What information are they searching for?
- What is their preferred method of buying?
Mapping the customer journey from problem identification right through to the websites they visit, and post-purchase evaluation forms an integral part of any digital marketing strategy.
Digital Marketing Strategy Process At Baker Marketing
Baker Marketing knows that an amazing digital marketing strategy speaks directly to your target audience to deliver them valuable content.
Our process will:
- Define your key digital marketing objectives
- Identify your customer persona
- Map your customer’s online journey
- Select the best digital marketing channels
- Select appropriate digital marketing tactics
Digital Marketing Strategy Services At Baker Marketing
Like any business owner, you are probably short on time, pulled in many different directions and often don’t know where to start. Or, if you do know where to start, you don’t have the resources to implement your plan.
Baker Marketing will not only take you through the steps of developing a successful Digital Strategy but can also help you to implement them.
Digital Marketing Strategy Package From Baker Marketing
Search Engine Optimisation (SEO)
Social Media Strategy
Monthly Social Media Calendar
Stay on the cutting edge of Digital Marketing and implement a Facebook Chatbot on your business page and/or website. It’s to push marketing automation to the limit!
(08) 8352 3091