Build Your Brand With A Digital Marketing Strategy

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Digital Marketing Strategy

Does the digital activity and content your brand produces add real value to your customers?

Are your digital marketing activities:

  • Adding to your customer service by solving their problems
  • Likely to be shared on social media amongst your customers friends and family
  • Aimed at building long-term relationships with your customer base

If you are unsure if you are hitting these points and adding to your bottom line, it’s time to create a digital marketing strategy.

Why A Digital Marketing Strategy Is Essential

The online environment has levelled the playing field. Spending tens of thousand of dollars on billboards and TV commercials is no longer required to reach the masses.

But now that you have direct access to the masses, what do you do?

A digital marketing strategy will stop you from blasting out generic messages as part of your content marketing plan.

It will save you from being that annoying brand on social media with the hard sell. And prevent you from only ever targeting customers with purchase intent.

A digital marketing strategy will build lifetime customer value for your small business, turning qualified prospects into brand ambassadors for your product or services.

The First Element In Your Digital Marketing Strategy

Customer Personas

A semi-fictional representation of the people you are trying to sell to, customer personas will help you to:

  • Create focused digital marketing content including email marketing content
  • Generate more engagement on your digital marketing campaigns on search engines and social media
  • Lead to an increase in sales and provide you with smart insights into your marketing activities

Give your customer persona a name and image, define their age, where they work and what their challenges are to ensure you meet your business goals.

The Second Element In Digital Marketing Strategy

Online Customer Journey

Understanding the psychology of your customer and the path they take to conversion is the key to delivering the right message at the right time.

Some questions you can ask about your customer:

  • Do they conduct research online before buying?
  • How do they search for information?
  • What information are they searching for?
  • What is their preferred method of buying?

Mapping the customer journey from problem identification right through to the websites they visit, and post-purchase evaluation forms an integral part of any digital marketing strategy.

Digital Marketing Strategy Process At Baker Marketing

Baker Marketing knows that an amazing digital marketing strategy speaks directly to your target audience to deliver them valuable content.

Our process will:

  • Define your key digital marketing objectives
  • Identify your customer persona
  • Map your customer’s online journey
  • Select the best digital marketing channels
  • Select appropriate digital marketing tactics

Digital Marketing Strategy Services At Baker Marketing

Like any business owner, you are probably short on time, pulled in many different directions and often don’t know where to start. Or, if you do know where to start, you don’t have the resources to implement your plan.

Baker Marketing will not only take you through the steps of developing a successful Digital Strategy but can also help you to implement them.

Digital Marketing Strategy Package From Baker Marketing

digital marketing adelaide

Digital Audit

Let our experts look into your Digital Marketing presence and provide you with next steps to increase your sales and profits. We audit SEO, Social, Websites, Technical, Advertising.

Social Media Advertising

Through creative ad copy and targeting, we will help you generate brand awareness, drive traffic to your website and convert that traffic into paying customers!

Google Ads

Reach people who are searching right now! Through engaging ad copy and narrow targeting, we will help you drive traffic to your website and convert that traffic to paying customers.

Search Engine Optimisation (SEO)

The keywords and SEO strategy that you use help customers find you. Our experts help you define the right keywords for your business, as well help with on-page and off-page SEO.

Digital Advertising

Ensure maximum online exposure with a digital package which covers everything from Search Engine Optimisation to landing age recommendations and a 30-day advertising campaign.

eMail Marketing

Email is still one of the most popular forms of communication. When it comes to your business ensure that you have an amazing email marketing strategy in place to drive traffic and boost sales.

Website Packages

Establish your brand locally and globally by giving your customers a rich user experience with high quality, SEO optimised website designed to improve your conversion rate and gain more leads.

Social Media Strategy

Be in the same place as your ideal customers and market to them directly through social media. We help you develop and implement a social media strategy that your competitors will be envious of!

30-Day Campaing

A social media marketing strategy is an essential part of your business. Our experts can help you plan and implement a 30-day campaign that will help you achieve your goals. The more specific your strategy is, the more effective the execution will be.

Monthly Social Media Calendar

A social media calendar is a summary of everything you plan to do and hope to achieve on social media in a month by month period. It guides your actions and lets you know whether you’re succeeding or failing.

Facebook Chatbot

Stay on the cutting edge of Digital Marketing and implement a Facebook Chatbot on your business page and/or website. It’s to push marketing automation to the limit!

Social Media Manager

It’s time to let an expert manage your social media marketing campaigns. We create, curate and manage all published content. Monitor your page, listen to your target audience and interact with people in a ‘social’ way all while generating new leads and sales for your business.


Whatever type of content you need for your business, Baker Marketing, has a copywriting expert that can streamline your content process.

Case Studies

Case studies are essential in establishing social and commercial proof for the products and services you sell. Increase your sales and conversions by leaving your customers with no doubt that what you are offering them is valuable and of high quality.

White Papers

White Papers help you to increase your conversion rate as they are a technical, professional and informational document that presents the facts and evidence around why your product or service really works

Corporate Profile Document

The essential marketing document for serious business owners who wish to build a distribution network. Gain the attention of new distributors and win contracts with a professionally written and impressively designed brochure that showcases your companies story and success.

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