


Facebook Remarketing – You Know You Want It!
Improve your ROI with this helpful guide to Facebook remarketing. Use this straightforward tool to target people who are interested in your product or service. Drive traffic to your site, re-engage customers, and boost conversions!

The Do’s and Don’ts of Facebook for Business
Today, Facebook has over 1.3 billion users worldwide and is an essential marketing tool for any business. Looking for Facebook business page tips? We have listed the Do’s and Don’ts of Facebook for business that you just have to read today!

How To Create An Effective Digital Marketing Strategy
When digital marketing works, when it moves, entertains or informs us, and inspires us to take action, it becomes irrelevant how the brand did it because we are wrapped up in the message that is being communicated.

10 Digital Marketing Metrics You Need To Track
10 Digital Marketing Metrics You Should Be Tracking More marketing metrics don’t necessarily translate to more money. You can have all the fans, likes and comments in the world but if these people don’t buy from you, then you don’t have a viable business model....
You’re Thinking About Digital Analytics Wrong
What Your Digital Analytics Is Missing There aren’t too many people out there that get excited by rows and columns of raw data, in particular, time-poor business owners and marketers. Pages and pages of numbers and percentages are uninspiring and can actually...
Marketing Channel – Your Access To Markets
Before we get started talking about marketing channel strategies and how to access your ideal market, let’s revise what we have already covered in Baker Marketing’s’ “Ultimate Guide to Marketing Strategy.” We have covered a step-by-step approach to...
A Simple Introduction To Marketing Strategy You Can Trust!
Marketing Strategy – Strategy then Strategic Implementation In our last blog, Andrew talked about how simple marketing strategy can be, as he compared planning your marketing strategy to planning your child’s birthday party. In today’s blog, we are...
The Amazingly Simple Truth About Marketing Strategy
This may come as a shock to many business owners, but developing marketing strategy is not rocket science. Far from it. In fact, creating a marketing strategy for your business is as simple as planning a kid’s party. The thought process is the same even if the key...
What is Omnichannel Marketing And Why You Should Take Notice?
For a business to survive in 2021, on onwards, it is essential to move and grow with time. Giants like Amazon, who rule the online retail landscape, will quickly and efficiently take over smaller retailer providers if they don’t gain a stronghold in the digital world. The omnichannel marketing approach uses the marketing channels identified by your business as the most relevant to your target audience, both digital and offline, and connects them through an integrated and holistic approach to marketing that allows your brand to nurture your customers and potential customers through their journey towards increased profits and sales for your business.

Keeping Your Digital Marketing Strategy Real in a Fake, Fake World!
How do you create an authentic digital marketing strategy in a world shrouded in fakery? We have landed in an era where Donald Trump used social media to help him become the president of America, where your value is measured by how many people ‘like’ and where you can...