Marketing may never be done, but it always needs doing. That doesn’t mean it has to take over everything, though! You can make your marketing matter in just 10 minutes.
Without an effective brand it’s difficult to cement a positive message in people’s minds about an organisation, so it’s important to think strategically about your brand…
What is marketing? So-called clever marketing tricks that take constant money and effort? Well, that’s one way to do it. But there’s another way too — a better way that takes less energy and gets better results.
And it starts with a story…
You can use technology, great customer service & automated marketing to exceed customer expectations. But make sure the whole experience lives up to those expectations.
In political marketing, when you understand your target market and their needs you can use that knowledge to build a strong narrative around a candidate or leader that resonates with your audience.
Here are 3 of the most common misunderstandings about how content marketing and SEO work that you need to get right to avoid doing your website and business more harm than good.
If you are using MailChimp, you can make email marketing even more effective by organising your subscribers into groups and segments, then sending them different campaigns tailored to their interests or other attributes. The key is to know when to use groups and when to use segments (oh, and how to set them both up!).
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