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How Competitive Is Your Creative Marketing?
Creative marketing is an inclusive term and can cover many aspects of the marketing process. In its purest sense, creative marketing is not the sole domain of marketing people in marketing departments but can and should be sought from across the entire organisation, wherever it’s possible to influence a consumer touch point.
This means that creative marketing could stem from operations, accounts or any other area of the business where innovative thinking can make a difference to the customer.
Ultimately, creative marketing is all about adding value to your offer to give an even greater reason for people to try your product or service, or to stay committed as a customer. It’s also about how well you are promoting your offer including when, where and how such communication is received.
For the sake of simplicity, we’ll have a look at 5 important creative marketing services where Baker Marketing helps clients to create and maintain their competitive edge.
Creative Digital Marketing
As more and more businesses are becoming savvy to the benefits of digital marketing activities, the need for creativity increases. Much of creative digital marketing today involves creating content that engages the target audience and provides value. It also involves selecting and managing the best vehicles for delivering the content.
To be competitive, both the content creation process and the content delivery process involve an ongoing process of testing and measurement. It’s only through continual trial, that we learn what works for our target audience and what we learn from trial and error, in turn fuels the creative process and our ability to compete.
Baker Marketing is proud to offer this approach to creative digital marketing to help grow your business today.
Creative Marketing Communications
A creative marketing communications strategy ensures that the right messages are delivered to the right people at the right time using the right medium. Creative messaging can be entertaining, educational and informative.
Baker Marketing specialises in creative marketing communications that help brands to stand out from a crowded market, reach a desired audience and result in a call to action.
Creative Graphic Design
Beautiful graphic design work can win awards and initially please clients, but great creative graphic design work that helps to build brands, is based in marketing strategy that serves to guide the creative process.
When you combine research based strategy from experienced marketers with experienced, gifted graphic designers, you start from a position of power when it comes to creative graphic design that helps your brand to grow.
Baker Marketing prides itself in having the best resources to ensure this combination powers your business.
Creative B2B Marketing
If solving a problem involves the purchase of goods or services, then creative B2B content should help provide the information needed to both make and justify the purchase decision or recommendation.
Popular tools used in the creative B2B Marketing process include web pages, e-books, blogs, vlogs, case studies and white papers.
Creating effective B2B marketing content can require a different writing approach than for B2C content creation. Quite often, the features of a product or service need to be emphasised as much, or if not more, than the benefits. This is generally not the case when marketing consumer products.
Creative eMail Marketing
The creative basis of email marketing lies in understanding what it takes to move a target through the different stages of the buying journey.
Creative email marketing involves a strategic combination of content creation, ad creation and media selection and management.
Baker Marketing have experienced email marketing specialists on board, ready and willing to help you to take advantage of this profitable form of digital marketing.
Creative Marketing Packages From Baker Marketing
Search Engine Optimisation (SEO)
Social Media Strategy
Monthly Social Media Calendar
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