How long should a blog post be?
In a digital marketing workshop in Murray Bridge tonight for Regional Development Australia and the Department of State Development, I was asked this question and shared my Google-endorsed answer: as long or as short as it needs to be.
There was a comment that long posts are boring but I argued long posts are not boring when they are on a topic you care about and are providing you value!
While 300 words is considered a healthy minimum for SEO purposes, I stressed you should not pad your writing; if you’re done in 150, so be it. I confessed I’d never achieved such a low word count.
So I accepted a challenge to blog in less that 150 words; and you’re reading it now.
PS I shaped my thoughts for this by doing my first draft over three tweets, below, after a suggestion by Wendy Perry.
A question I get asked a lot is how long should a #blog post be? My answer: as long or as short as it needs to be. But in #MurrayBridge 1/3
— Baker Marketing (@baker_marketing) June 22, 2016
tonight I explained 1700 words is fine if you need that many or 150 if that's all you need even though 300 is a good minimum for Google. 2/3
— Baker Marketing (@baker_marketing) June 22, 2016
I then confessed I've never been able to write less than 150 words; challenge set! @waperry said blog via 3 tweets. I have. @SteveDavis 3/3
— Baker Marketing (@baker_marketing) June 22, 2016
