Adaptive 2020 Series
Marketing WorkshopsAdaptive 2020 Series
Marketing Workshops
Small Business Commissioner and Baker Marketing
In association with the Small Business Commissioner of South Australia, Baker Marketing are running a series of workshops to help businesses plan and succeed through the COVID-19 Pandemic.
These workshops are very popular, and fill up quickly.
Signup now to be the first to know when new dates become available.
Register Your Interest
ADAPTIVE 2020
Covid-19 Sales and Marketing Strategies
WITH PATRICK BAKER FROM BAKER MARKETING
Lead your team with lessons learnt from this adaptive recovery marketing strategies workshop and apply them to your business post COVID-19.
What’s next for your business?
How are your team feeling about the future, and are they confident there is a plan in place for long term recovery?
- Stock take and Strategise
Immediate 90 Days to 12 Month Rebound - Optimise or Rationalise
Improve or delete Existing Marketing Activities and Investment - Identify the Future
New Opportunities, Initiatives, Markets, Tactics, Products, Services - Prioritise and Focus
Focus on what you can do well, Short term and Long term - Implement and Iterate Rapidly
Implement, Test, Measure and Adjust
CONSUMER BEHAVIOUR POST COVID-19
Covid-19 Sales and Marketing Strategies
WITH PATRICK BAKER FROM BAKER MARKETING
ALIGN YOUR MARKETING STRATEGY TO NEW MODELS OF CONSUMER BEHAVIOUR
Connect your marketing, online presence and sales conversion strategies
To market confidently in the post COVID-19 world you need to understand the new customer journey map and how to apply the methodology to your business. Before you risk burning through your marketing budget you must understand the changes in the market and how they impact consumer behaviour.
We take a researched look at how to optimise your website to engage and convert customers by moving them through your conversion funnel.
OPTIMISE YOUR WEBSITE FOR SALES:
• Map out a new and more effective customer journey
• Integrate Call-to-action (CTA) messages and other value-added features that work
• Improve your website to help your customer make a decision to contact you or buy
Some questions to consider include:
• Do I understand how my customers have changed?
• Am I fully understanding how to map my sales funnel?
• Does my website UX (User Experience) promote exploration and enquiry? • What does my customer journey look like post COVID 19?
This workshop will help you develop a new way to think about generating leads and sales, a methodology we call “Sales Conversion Pathways”.
It’s almost an unfair advantage over the competition!
MARKETING IN TOUGH TIMES
STRATEGIES AND TACTICS
WITH PATRICK BAKER FROM BAKER MARKETING
Bleak economic outlooks make it hard to be optimistic about your business. Where management and leadership in your business were once excited about growth opportunities and sales initiatives, they may now feel despondent and helpless in the face of a rapidly contracting local and global market.
Sales and Marketing generally has two key objectives:
1. Grow the overall size of the market 2. Increase your share of the market
But when your market is collapsing and the idea of growing the overall market and customers interested in your product or segment seems unrealistic, what do you do?
The answer is, you focus on growing your market share percentage, growing your brand awareness and nurturing the customers you do have!
We cover the fundamentals of good brand strategy to make sure you are top-of-mind when customers are ready to spend again. You’ll learn empathy led practical sales conversion tactics for direct, telephone and email sales. We’ll get you thinking the right way to do crisis communications and how social media is about listening and engaging. Finally, we’ll discuss cost effective tools to use and how to use them to keep your head above water when you are being asked to do more with less.
This workshop is targeted to business of all sizes, that understand the importance of clear thinking and the need to shift the mindset from fear to fearless.
THIS WORKSHOP DOESN’T PULL ANY PUNCHES & NEITHER SHOULD YOU
Hold your corner, grow market share and come back fighting fit.
FOCUS THINKING & ATTACK PLANNING
- Get your Brand in-shape & ready for battle • Conversion Funnels for difficult conditions
- Digital & Social Media Monitoring & Engagement
- How to sell and when to listen
QUESTIONS TO CONSIDER
- Are we understanding what sales tactics are working?
- Do we really know who our market is?
- Have we got a handle on our current customer base?
EMAIL MARKETING WITH MAILCHIMP
STRATEGIES AND TACTICS
WITH PATRICK BAKER FROM BAKER MARKETING
- How to build your CRM system into a valuable business asset
- Pros and cons of various CRM systems
- How to use MailChimp to build your CRM database
- Creating branded e-newsletters to engage with your target customers
This workshop is for business owners with an existing website; attendees are not required to bring a laptop or other online device to the workshop.
WORKSHOP RESOURCE PACKS
Looking for our Checklists, Resources and other tools mentioned in our Workshops?
Enter your details here and you’ll get an email with links to everything!
Are you an industry body or business support organisation?
We have a workshops that covers all aspects of business marketing, strategy and planning.
Find out more about Baker Marketing’s future ADAPTIVE 2020 Workshops.
Contact Patrick for more information to receive a detailed flyer.
