Your website is not a self-driving car: Take the wheel!

If you envy other websites doing better than yours in the marketplace race, it’s important to remember your website is not a self-driving car.

Every now and then I meet someone who is disappointed their new website has not changed the world for them and my first question is always, what have you been doing on your website?

The reason I ask that is because Google’s spiders do like freshness and activity, especially when it is focussed on the key topics the site has been set up to cover.

So, to expect a website to do this by itself is like buying a racing car and just leaving it parked on the street. Sure, people passing by will see it and it will turn a few heads, but it won’t be a drawcard unless it’s entered into some races grabs attention.

So, here is a simple checklist for your pits, the next time you wander out to kick the tyres of your website.

Your website is not a self-driving car but these tips will boost momentum

The first suggestion is to wander through your existing pages and make sure you have done all you can to optimise each one for the search engines.

In the land of WordPress, we use and recommend the Yoast SEO plugin because it gives you a decent checklist, once you have entered your desired focus words or keywords for each particular page, to make sure you have done what you can to help Google help you.

The next suggestion is to think through the common questions your potential clients or customers might be researching and crafting blog posts to meet those questions head on. We can help you structure an approach to content marketing, just ask.

Thirdly, by publishing blogs/articles on your site and then sharing links to them via LinkedIn, Facebook and other social media, you are going to increase the likelihood of your presence being noted and shared around.

Obviously, there are more things to be doing, but these are the fundamentals along with three power tips:

  1. Make sure your website is AMP-lified. This means your pages can be served up in an “accelerated” manner for people on mobile devices. In WordPress, this is dealt with by installing the AMP plugin, elsewhere, you will need to chat to your web developer
  2. Make sure your website is responsive. Websites that do not adapt to smaller screen sizes, are now being punished by Google in search listings.
  3. Make sure your website is using SSL or TLS – a reputable security certificate. By having your website available via https rather than just http, you will be giving your users extra peace of mind as well as giving the same to Google, which is starting to discriminate in favour of secure websites.

Ladies and gentlemen, start your engines!