Market research provides valuable insights into two different levels when it comes to making marketing-related decisions:

• Strategy development
• Execution or proposition testing

Using feedback from your marketplace to help make marketing decisions takes some of the subjectivity and emotion out of doing what is actually right for your brand as opposed to what you assume is the right thing to do.

STEP 1 – we will have a one-hour meeting, phone call or Skype call with you to go through some simple questions, so we can get to know you, your brand and your research requirements

STEP 2 – our in-house Research Director will develop a plan to provide the information you need

STEP 3 – once you have accepted our proposal we set to work within the time frames specified

STEP 4 – we will then present you with a report summarising the key findings and our recommendations

STEP 5 – we can then, if needed assist you in planning and executing the marketing activities that the research was designed to support