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Market research provides valuable insights into two different levels when it comes to making marketing-related decisions:
- Strategy development
- Execution or proposition testing
Using feedback from your marketplace to help make marketing decisions takes some of the subjectivity and emotion out of doing what is actually right for your brand as opposed to what you assume is the right thing to do.
Market Research Options
- Survey work (quantitative-primary research information)
- Focus groups or in-depth interviews (qualitative- primary research information)
- Desktop research (secondary research information)
The Baker Marketing Process
STEP 1 – we will have a one-hour meeting, phone call or Skype call with you to go through some simple questions, so we can get to know you, your brand and your research requirements
STEP 2 – our in-house Research Director will develop a plan to provide the information you need
STEP 3 – once you have accepted our proposal we set to work within the time frames specified
STEP 4 – we will then present you with a report summarising the key findings and our recommendations
STEP 5 – we can then, if needed assist you in planning and executing the marketing activities that the research was designed to support
Why Wait? Get Started Today!
We can assess if your business would benefit from Market Research or if there’s a better option for your business success!
Strategic Marketing Inspiration From The Team At Baker Marketing
(08) 8352 3091