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Inbound Strategies That Attract Visitors
Implementing inbound marketing strategies in your business will drastically increase your sales conversion!
How many times have you heard a promise like this? Promises that are made with a vague reference about how to achieve this elusive dream? Promises that have no personalisation for your business or marketing needs? And promises that have no proof of actual results?
Inbound marketing strategies are different!
Inbound marketing realises that buyers in 2018 are more empowered than ever before. Being an empowered buyer means you are capable of researching solutions to your own problems, considering the best product or service providers, and deciding if you should stick with a particular business.
Inbound marketing is the new normal because inbound marketing strategies have taken the best digital marketing innovations and consolidated them. This consolidation leads to a more streamlined process for digital marketing agencies and businesses alike.
Implementing inbound marketing strategies keep your sales funnel full and your sales team busy. Generating leads – both high in quantity and quality – is a marketer’s most important objective!
Attracting customers to your business is the goal of any digital marketing agency. The ability to give your sales team leads to follow up on is fundamental to marketing. However, before you can achieve leads you have to find a way to attract visitors to your website.
How do Inbound Marketing Strategies Help Me Attract More People to my Website?
Here lies the million dollar question and it all starts with inbound marketing strategies, specifically content creation!
You may have read in our last blog about “Getting Started With Inbound” that there are concrete steps that need to be completed when you choose to implement inbound marketing strategies:
- Branding
- Buyer Personas
- Conversion Pathways
It is essential to complete these steps carefully because they will inform and drive the content engine that you are about to build.
Inbound Marketing Strategies: Content is Still King!
The content that you create will determine the visitors that you attract to your website. So, having a very clear brand identity, target audience (buyer persona) and sales pathway will help you create content that attracts the right kind of visitor to your site.
Your content will attract your target audience because you are providing a solution to the problems they are looking to solve
Inbound marketing strategies that work have four basic content strands:
- Blogging
- Social media
- Website Optimisation
- SEO
89% of online Consumers use search engines when making a purchase decision – Hubspot
Inbound Marketing Strategies: Blogging
Content is the cornerstone of Inbound Marketing and blogging is a significant element of a well-rounded content strategy. Your blog is the best asset you have when it comes to attracting new visitors to your website. However, if you want to be found by the right visitor, you have to ensure that you are providing blogs that answer relevant questions.
Create content that contains information for your buyer personas at the exact moment they are looking for it
It is easy for me to write that – but how do you actually achieve it?
Creating great content that brings the right visitors to your site might not be as easy as stating that this is something you have to do. However, following inbound marketing strategies you can achieve great content.
To Build a content strategy you need 3 ingredients:
- A deep understanding of your audience
- A way to map content to the buying cycle
- An editorial calendar
57% of businesses say that they have acquired sales directly through their blogging actions. Blogging is a great way to attract visitors to your site with relevant, educational and entertaining content. – HubSpot, State of Inbound Report, 2018
Inbound Marketing Strategies: Social Media
Social media is a great place to educate, entertain and engage your customers, both current and potential.
In today’s digital world a business is expected to have a social media presence in line with where their customers like to hang out.
You should share relevant content and be available to engage with your customers on social media; this is a great way to start filling the top of your inbound sales funnel.
READ MORE ABOUT CHOOSING THE RIGHT SOCIAL MEDIA PLATFORM FOR YOUR BUSINESS HERE
Inbound Marketing Strategies: Website Optimisation
Your website is not a static source of information that can be created and left as a way to promote your business. Inbound Marketing strategies demand that your site be more dynamic than this.
READ MORE ABOUT TRADITIONAL VS INBOUND OPTIMISED WEBSITES HERE
A website that is optimised for inbound marketing has:
- Remarkable Content
- Enticing Offers
- Messages and alignment to what your customer wants
- Personalisation
- Optimised Navigation
- A Resource Library
- Optimised Thank You Pages
- Social Proof of your Authority
Inbound Marketing Strategies: SEO
SEO, or search engine optimisation, is essential for driving traffic to your site through content creation. Search engine optimisation relates to the way you use and implement certain keywords and keyword phrases into the content that you write. Using these keywords specifically to ensure that you can appear in search results when your target audience is searching for a solution to their problem.
Businesses need to realise that it is not just about using keywords that your site is currently ranking for. You also need to create long-tail keywords (a longer variation of a product or service that your business sells) that align with the questions your target audience is asking.
Further to this, creating SEO content is not enough. Google is continually changing and upgrading their algorithms to ensure quality search results. Now it is essential for you to form topic clusters using keywords and search engine optimisation.
Topic clusters, (content based on one defining topic), will allow your business and site to gain recognition of authority on a subject. Topic clusters are especially crucial in the content-rich (dense) digital world we live in.
Read more about SEO in these blogs:
These four elements, combined with the right brand messaging and buyer persona guide, will ensure that you can ATTRACT your target audience to your business.
If you are interested in running an Inbound Marketing campaign, feel free to give one of our expert digital marketing team members a call on (08) 8352 3091 today and get specific answers to your questions.
