Sticking to your knitting: Why it pays to hire a WordPress expert

I am working on half a dozen projects at the moment that all involve picking up the pieces where someone has tried making their own WordPress website in an attempt to NOT have to hire a WordPress expert.

If you’ve ever heard one of my keynotes or seminar presentations on WordPress, you’ll know I praise its ease of use but that applies to working with your marketing content, not building the site in the first place.

So today’s post is to capture a few reasons why I urge you to hire a WordPress expert when setting up your website, even for a hobby business.

Why it pays to hire a WordPress expert

For the record, the term, ‘expert’, means someone who has racked up their 10,000 hours and truly knows their way around WordPress.

It does not mean that friend, or child, or cheap person overseas who SAYS they can do it.

The false economy of making a false start with your website is that sometimes we have to go over old ground again, which pours your time and money down the drain.

However, I understand the motivation. Traditionally, web development and web design companies have tried to hide their workings behind the screen and keep them all mysterious so they can fleece you for as much as you’re willing to pay.

This is not our model at Baker Marketing. In fact, we often offer to carry out website work in the presence of our clients where practical, should they wish to see what is happening. When there’s nothing to hide, everybody feels more comfortable.

The common WordPress set up mistakes we are often called upon to fix

Here is a little list, in no particular order, of the issues we’ve had to address on projects this week:

  • Poorly constructed information architecture – menu structure
  • Missing security settings
  • No SEO configuration
  • Incorrectly set responsive settings
  • Images at the wrong size, throwing an ecommerce shop page out of kilter
  • Way too many plugins doing things that don’t need plugins
  • Non-use or poor use of categories
  • Lack of alt tags on images
  • Poor use of slugs/URLs

This list could go on but I am sure you get the picture.

In short, BUILDING a WordPress website is completely different from MAINTAINING and OPERATING a WordPress website. The former you will rarely need to repeat, the latter you will be doing daily or weekly as you channel your expertise into valuable marketing content.

So while “sticking to your knitting” can be an excuse to hide from the new world and new opportunities when it comes to carrying out specialised tasks you’ll rarely ever have to repeat, it pays to bring in expertise and get the job done right, the first time.


Image IMG_7162 by Abigail via Flickr. CC BY 2.0