Digital, or online advertising, is one of the fastest growing, widest-spread and most cost-efficient forms of advertising available today.
Thanks to the wide range of opportunities available for connecting with an audience online, there are many forms of digital advertising including search engine marketing (SEM), social media marketing, display advertising (including web banner advertising) and mobile advertising. Advertising can be done through text, images, videos or a combination of media.
Digital advertising can work in tandem with more traditional advertising channels, such as radio, TV and print, but is also effective as a stand-alone advertising solution. Likewise, while digital advertising does not replace the need for good SEO (search engine optimisation), paid online advertisements can be a potent part of your online marketing strategy.
Digital advertising is a powerful sales tool
- Increase your reach to new audiences
- Connect with your market where they are online
- Improve brand awareness
- Track and analyse ROI results
- Drive more conversions and sales
Is digital advertising right for your business?
With the huge range of options available, digital advertising can benefit almost every business. Digital advertising can help whether you are trying to attract more prospects to your website, drive more sales through e-commerce or build your brand’s reach and reputation.
But getting through all the options can be overwhelming.
To get the most return on your investment, you need to make sure you are selecting the right platforms, creating effective advertisements and applying changes based on ongoing analyse of your results. Getting your digital marketing set-up for success from the start and managed carefully during the life of your campaigns can you save you a lot of money (not to mention deliver better results!).
Why use Baker Marketing’s digital advertising services?
At Baker Marketing, we can help you get the best return on your advertising investment with our data-driven online advertising services.
We can help with all your digital advertising needs:
- Advertising Strategy Planning: Ensure your advertising meets your business objectives with the right plan
- Platform and Audience Selection: Identify the right platforms and target market for your campaigns
- Keyword Research: Find and use the right keywords to get better visibility and conversions
- Advertisement Creative Development: Develop powerful, persuasive advertisements in any medium
- Campaign Analysis and Optimisation: Monitor results and apply data-backed changes to maximise the effectiveness of your spend
- Training and Up-Skilling: Learn the basics, keep up with technical changes and discover more ways to improve your advertising with our tailored training for you or your team
Want to discover what digital advertising can do for you? Contact Baker Marketing to discuss how we can help!
Not sure? Check out some of our top Digital Advertising articles:
More and more social platforms are changing the way their users experience content, meaning advertising is becoming increasingly important for brands seeking to connect with their audience on social. That’s why all organisations need a basic understanding of social media advertising to help evaluate whether advertising through social media is the right option for you.read more
With search engine marketing fast becoming a standard part of the promotions mix, all businesses need a basic knowledge of SEM. Understanding what SEM is, its benefits, drawbacks and applications will help you evaluate whether advertising through search is right for meeting your business goals.read more
The Internship is one of those disposable, Hollywood comedies with a little bit of buddy magic and a little bit of romance. But one of the very last scenes is worthy of watching if you are a small business skeptical about the role of online marketing. Far fetched plot...read more
You might also be interested in:
Help your customers find you faster and grow your business online with smarter, full-service SEO solutions.
The bottom line matters! Improve your sales and outbound marketing with targeted strategies and training.
Connect with your audience to boost your digital presence with strategy-backed content.
Use social media better to drive brand awareness, engagement & sales.
Sign Up to Our Mailing List
Get our Marketing Minds updates sent to your inbox so you always have a fresh supply of marketing inspiration on hand!
You'll receive a summary of our marketing article each Monday and our WordPress article each Wednesday, so you will never be short of new ideas and/or important updates for guiding your marketing.