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What’s It Really All About?
Content marketing involves the creation and sharing of publications that your target audience finds useful, interesting, entertaining or helpful. Great content gets shared amongst like-minded people. It not only helps others but in helping others, it helps people better understand who you are and what you stand for. People who get to know you better by reading or viewing your content will come to trust you. If they trust you, they are more likely to buy from you. Therefore, content marketing helps to build relationships which in turn build your business. Successful content marketing can also help you rank for selected keywords in the major search engines like Google, which again can help grow your business.
How Exactly Do You Go About Content Marketing?
Like any form of marketing, content begins with researching your market. Where are the opportunities to provide fresh solutions to problems your target market is seeking to alleviate? Once you understand what your target marketing is seeking by way of solutions or answers, then you can begin the process of content planning. The provision of useful content should be part of an ongoing, planned process, influenced by the feedback you receive from your leads, prospects and customers. One of the key benefits of any form of digital marketing, such as content marketing, is that it involves two- way communication. You speak, you listen, you learn, you speak. So, once you have created your content marketing plan, including your content creation calendar, you can begin your content marketing program.
How Can You Determine Your Ideal Customer & Brand Positioning?
Your content marketing calendar should contain a variety of different content, all based on your target audience’s interests or concerns. Typical examples of content may include:
- Check List
- Social Posts
- White Papers
- Case Studies
How Do I Get My Content Consumed?
Sharing your valuable content can involve emailing direct to your data base, or uploading to your social media platforms such as Facebook, Instagram, You Tube or LinkedIn. It’s always advisable to optimise your content for search engines to increase its potential exposure as well as including social media share buttons to make it easy for readers to share your content with others they feel will benefit from its subject matter.
How Do I Produce Great Content?
Well, you really have three choices in how you can approach your content marketing program.
- You can go it alone and produce your content yourself
- You can outsource the content creation process
- You can choose to combine the above
How Can Baker Marketing Help Me With My Content Marketing?
Baker Marketing has the experience and expertise to help you at all four stages of the content marketing process, the strategic research planning stage, the planning stage, as well as the content creation and distribution stages. We have a number of services designed to meet your specific needs no matter your product or service.
Content Marketing Packages From Baker Marketing
Search Engine Optimisation (SEO)
The keywords and SEO strategy that you use help customers find you. Our experts help you define the right keywords for your business, as well help with on-page and off-page SEO.
Email is still one of the most popular forms of communication. When it comes to your business ensure that you have an amazing email marketing strategy in place to drive traffic and boost sales.
Case studies are essential in establishing social and commercial proof for the products and services you sell. Increase your sales and conversions by leaving your customers with no doubt that what you are offering them is valuable and of high quality.
White Papers help you to increase your conversion rate as they are a technical, professional and informational document that presents the facts and evidence around why your product or service really works
The essential marketing document for serious business owners who wish to build a distribution network. Gain the attention of new distributors and win contracts with a professionally written and impressively designed brochure that showcases your companies story and success.
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