Like any form of marketing, content begins with researching your market. Where are the opportunities to provide fresh solutions to problems your target market is seeking to alleviate? Once you understand what your target marketing is seeking by way of solutions or answers, then you can begin the process of content planning. The provision of useful content should be part of an ongoing, planned process, influenced by the feedback you receive from your leads, prospects and customers. One of the key benefits of any form of digital marketing, such as content marketing, is that it involves two- way communication. You speak, you listen, you learn, you speak. So, once you have created your content marketing plan, including your content creation calendar, you can begin your content marketing program.

Sharing your valuable content can involve emailing direct to your data base, or uploading to your social media platforms such as Facebook, Instagram, You Tube or LinkedIn. It’s always advisable to optimise your content for search engines to increase its potential exposure as well as including social media share buttons to make it easy for readers to share your content with others they feel will benefit from its subject matter.

Baker Marketing has the experience and expertise to help you at all four stages of the content marketing process, the strategic research planning stage, the planning stage, as well as the content creation and distribution stages. We have a number of services designed to meet your specific needs no matter your product or service.