by Alex Counsell | Mar 13, 2017 | Marketing Monday, Marketing Strategy, Strategy overview featured
At Baker Marketing, the Marketing Strategy Development process begins with the Company Vision Timeline (CVT). As its name suggests, the CVT is a forward looking document that answers the big picture question where do you want to be in 5 to 10 years? Like a Company... 
by Alex Counsell | Jul 25, 2016 | Marketing, Marketing Management, Marketing Monday, Marketing Planning, Marketing Strategy, Strategy overview featured
The new financial year has commenced in an interesting manner including our own election, Brexit and colourful leadership quests around The World. These distractions may have resulted in you entering the new financial year without finalising your marketing strategy.... 
by Alex Counsell | Sep 7, 2015 | Communication, Marketing, Marketing Management Featured, Marketing Monday, Marketing Strategy, Strategy overview featured
If you are like me, you can always count on your dentist to tell you two things at the end of every visit. First, you should be flossing more. Second, you should go see the team at the desk to set your next appointment. Why does your dentist always ask you to predict what your calendar will look like 6 months in the future? Because he knows a secret…
by Alex Counsell | Oct 20, 2014 | Marketing, Marketing Monday, Marketing Strategy, Strategy overview featured
Strategic Marketing is a term that is used quite frequently to infer clever or well-planned marketing. Put simply, Strategic Marketing entails combining two important concepts, namely, Strategy Development and Strategic Implementation. Strategy Development requires... 
by Alex Counsell | Mar 24, 2014 | Branding, Communication, Marketing, Marketing Monday, Marketing Strategy, Marketing Summer School, Online Marketing, Sales, Social Media, Strategy overview featured
Bringing it all together – Company-Wide Implementation, Measurement and Control Systems This is it, the last of the Baker Marketing “Marketing Summer School”. My goal in this and the last nine articles has been to prompt you and provide you with information and a... 