Your dentist is really good at this marketing strategy. Are you?

Your dentist is really good at this marketing strategy. Are you?

If you are like me, you can always count on your dentist to tell you two things at the end of every visit. First, you should be flossing more. Second, you should go see the team at the desk to set your next appointment. Why does your dentist always ask you to predict what your calendar will look like 6 months in the future? Because he knows a secret…

The Baker Marketing: 2014 Marketing Summer School (Part 10)

The Baker Marketing: 2014 Marketing Summer School (Part 10)

Bringing it all together – Company-Wide Implementation, Measurement and Control Systems This is it, the last of the Baker Marketing “Marketing Summer School”. My goal in this and the last nine articles has been to prompt you and provide you with information and a...