by Baker Marketing Editorial Team | Dec 14, 2015 | Customer Service, Marketing, Marketing Monday, Marketing Strategy, Sales |
Are you still questioning whether Customer Service is important within your business..? Or maybe you have just never thought about it? I was again reminded of the importance over the weekend where I had an underwhelming experience. Case Study: Christmas Tree Farm We...
by Steve Davis | Dec 2, 2015 | Blogging, Marketing Strategy, Online Marketing, Sales, Social Media, Wordpress Wednesday |
Last Thursday night, I beamed in via Skype to be one of the speakers at the 2015 Smarter Digital Regional Awards dinner at the Pike River Retreat, organised by Regional Development Australia, Murraylands and Riverland. In her opening address, host Nicolle Jachmann,...
by Patrick Baker | Jul 20, 2015 | Branding, Communication, Events, Marketing, Marketing Monday, Marketing Strategy, Sales |
You would need to be living in the Amazon Rainforest or totally dependent on Fox News to not be aware of the recent decisions in the United States regarding the legalisation of same-sex marriage. The question that I ask is have you considered if same-sex marriage is...
by Steve Davis | Jun 24, 2015 | Communication, Customer Service, Online Marketing, Sales, Wordpress Wednesday |
There must be something in the air at the moment because I’m having a number clients travelling all over the world. But what can they do about their online shops if they don’t plan to be logging in during their travels? One of the simplest solutions is to...
by Steve Davis | Jun 10, 2015 | Blogging, Branding, Communication, Marketing Strategy, Online Marketing, Sales, Wordpress Wednesday |
How are you measuring the value of your blogging? I have witnessed some aha moments recently as the coin dropped for me and some clients about the value of blogging in the marketing mix. And one common thread between the moments is they were all evidence of thinking...
by Baker Marketing Editorial Team | May 25, 2015 | Branding, Communication, Creative Development Featured, Marketing, Marketing Monday, Online Marketing, Promotions Featured, Sales |
With Mother’s Day behind us, it is time to give some thought to what you are going to implement to stay ahead of the pack for Father’s Day 2015 (6th September). Have you ever run a competition or is it time to consider running one? Your database is one of your biggest...
by Patrick Baker | May 18, 2015 | Branding, Communication, Customer Service, Marketing Monday, Marketing Strategy, Sales |
The How Last week we discussed the Who, What, When and the Why. In doing this we looked at the fact that being good at marketing means that you are good at understanding and continually satisfying the most urgent and important needs of your primary customer target...
by Patrick Baker | Apr 12, 2015 | Branding, Export, Marketing Monday, Sales |
The other week I was in a supermarket that shall remain nameless and I noticed a trolley loaded with milk products. The trolley was parked in the aisle that contained children’s nappies and other dry-goods. After being in the store for approximately 30 minutes...
by Patrick Baker | Mar 30, 2015 | Customer Service, Marketing Monday, Sales |
Over the weekend I was out and about doing my bit for the retail industry and sharing my resources with various lucky South Australian retail outlets. I was surprised at how underwhelming some sales people can be. It was a day of extremes with me feeling like a...
by Steve Davis | Mar 23, 2015 | Baker Marketing News, Communication, Marketing, Marketing Monday, Online Marketing, Sales, Social Media |
We’re nearly three months into 2015 already! You might feel like 2015 is slipping away, and that your business is already behind on where you wanted to be in order to make this year your best yet in terms of sales and revenue. The good news is that it’s...
by Patrick Baker | Mar 9, 2015 | Baker Marketing News, Marketing Monday, Sales |
The above photo captures a glimpse of ‘Domino Stars’, featuring Disney PIXAR. They represent the latest Consumer Sales Promotion being executed by Woolworths Supermarkets. Since 1998 we have worked with numerous Retailers to help grow their sales and...
by Patrick Baker | Mar 2, 2015 | Marketing, Marketing Monday, Sales |
Let’s look at what happened last year Shortly after Easter 2014 I wrote a riveting article striving to inject a level of time-urgency whilst alerting readers that Easter would be here in 347 days (347 Days to Easter). Easter is now even closer. As a marketing...
