by Alex Counsell | Nov 9, 2015 | China Featured, Export, Marketing, Marketing Monday, Online Marketing, Promotions Featured
In two days’ time it will be 11 November, the so-called “double eleven”, the most successful online shopping holiday in the world single-handedly created by Alibaba. Many brands on e-commerce platforms will offer big discounts on that date as Chinese consumers look... 
by Alex Counsell | May 25, 2015 | Branding, Communication, Creative Development Featured, Marketing, Marketing Monday, Online Marketing, Promotions Featured, Sales
With Mother’s Day behind us, it is time to give some thought to what you are going to implement to stay ahead of the pack for Father’s Day 2015 (6th September). Have you ever run a competition or is it time to consider running one? Your database is one of your biggest... 
by Alex Counsell | Mar 3, 2014 | Branding, Marketing, Marketing Monday, Marketing Strategy, Marketing Summer School, Promotions Featured |
Promotions Planning – Selecting the most powerful marketing tools A popular saying illustrating how difficult it is to reach potential customers using traditional advertising is attributed to legendary retailer, marketer and businessman, John Wanamaker: Half the money... 