by Patrick Baker | Jun 20, 2016 | Customer Service, Marketing Monday, Outbound Featured, Sales
The sales process can be a complicated and expensive investment for any business. There are many things within this process, and in life, that we can and can’t control. That is why we recommend that you simplify it by focusing your energy on what you can... 
by Patrick Baker | Sep 1, 2014 | Communication, Customer Service, Marketing Monday, Outbound Featured, Sales
When talking with business operators and sales teams I find that many are not as prepared to handle objections as they should be. I am not talking about being unprepared for the tricky or difficult stumbling blocks. Most business operators and sales teams seem to... 
by Patrick Baker | Jul 29, 2014 | Marketing Monday, Marketing Strategy, Outbound Featured, Sales
Over the years we have observed the sales activities of numerous companies and three things seem obvious. Firstly, the sales function is very expensive and usually represents a significant cost area for business operators. Secondly, it is clear that investing in the... 
by Patrick Baker | Jan 20, 2014 | Marketing, Marketing Monday, Marketing Strategy, Marketing Summer School, Outbound Featured, Sales |
Sales Partners and Influencers – Your external sales and support team Our Summer Journey In the last three installments of the Baker Marketing “Marketing Summer School” we have covered an overview of the strategic marketing function and in particular we have... 