WeChat vs Weibo: Chinese social media part 1
A breakdown of the differences between Weibo and WeChat to help you decide how they can meet your business needs.
3 must-have ingredients for every content marketing strategy
To get the most out of your content marketing efforts, you need to know what it is you are making in the first place. Here are 3 questions that will guide your content strategy to make the end result oh so sweet.
Major sporting event comes to town: how your sporting club can capitalise
Happy Chinese New Year – I wish you all the best for the year of the Monkey! The Women’s Australian Open Golf Tournament is upon us (18 – 21 February), so I thought it would be helpful to share some tips about what you can do at your local sporting club to...
Make this your 2016 marketing resolution: Don’t get lost
No matter what’s on your list of marketing goals for 2016, there’s one thing you must NOT do:
Don’t let your marketing get lost.
Here’s the 2-part, 3-step trick to keep it from happening.
Yes, Virginia, blogging really works: The WordPress blog virtuous circle
For some reason, when I hear people ask whether blogging really works, the phrase, Yes, Virginia, there is a Santa Claus, always springs to mind. There’s some profundity in linking that phrase to this topic, as well as some irony, and I hope to make a case for...
How your business can make the most of Chinese New Year
Chinese New Year, also known as the Lunar New year or Spring Festival, has enormous cultural significance in the Chinese-speaking world. It falls on 8 February 2016 this year and is certainly a strategic opportunity for businesses to generate sales. This season is...
Is Customer Service Important? Christmas Tree Farm Case Study
Are you still questioning whether Customer Service is important within your business..? Or maybe you have just never thought about it? I was again reminded of the importance over the weekend where I had an underwhelming experience. Case Study: Christmas Tree Farm We...
Inspiration for your content marketing is lurking in your kitchen
If you need some ideas to help you get started with content marketing, then there is only one place to turn to: your kitchen.
Seriously.
Because in your kitchen is hidden a treasure trove of content marketing ideas.
The simple truth about content marketing: it’s awesomesauce and you need it.
Content marketing is awesomesauce.
Not because I said so. Not because it’s flashy, cool, new, trendy or any other adjective.
Content marketing is simply brilliant because it works. Here’s the simple truth of what it is and how it works its awesomeness.
Harnessing the world’s largest online shopping day: 11.11 Singles Day
In two days’ time it will be 11 November, the so-called “double eleven”, the most successful online shopping holiday in the world single-handedly created by Alibaba. Many brands on e-commerce platforms will offer big discounts on that date as Chinese consumers look...