Better email marketing with Segments and Groups in Mailchimp

Better email marketing with Segments and Groups in Mailchimp

If you are using MailChimp, you can make email marketing even more effective by organising your subscribers into groups and segments, then sending them different campaigns tailored to their interests or other attributes. The key is to know when to use groups and when to use segments (oh, and how to set them both up!).

Major sporting event comes to town: how your sporting club can capitalise

Major sporting event comes to town: how your sporting club can capitalise

Happy Chinese New Year – I wish you all the best for the year of the Monkey! The Women’s Australian Open Golf Tournament is upon us (18 – 21 February), so I thought it would be helpful to share some tips about what you can do at your local sporting club to...

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