You can use technology, great customer service & automated marketing to exceed customer expectations. But make sure the whole experience lives up to those expectations.
If you are using MailChimp, you can make email marketing even more effective by organising your subscribers into groups and segments, then sending them different campaigns tailored to their interests or other attributes. The key is to know when to use groups and when to use segments (oh, and how to set them both up!).
While China presents massive opportunities to Australian companies, the sheer number of brands in the market means that brand and product positioning is a key factor in determining success.
Here are 3 tips on how to position ‘premium’ in China.
A breakdown of the differences between Weibo and WeChat to help you decide how they can meet your business needs.
To get the most out of your content marketing efforts, you need to know what it is you are making in the first place. Here are 3 questions that will guide your content strategy to make the end result oh so sweet.
No matter what’s on your list of marketing goals for 2016, there’s one thing you must NOT do:
Don’t let your marketing get lost.
Here’s the 2-part, 3-step trick to keep it from happening.