The Crows v Power Marketing Showdown
This is not your usual Monday blog post today, instead the Crows v Power Marketing Showdown is based on a chat I had with Mark Gamtcheff over lunch about the clubs’ logos. If you’re thinking about branding or re-branding your business, having some...
Check eCommerce pricing: The one ring that ruined a company
Don’t panic. However, be aware that if you list a wrong price on your website and somebody purchases it from you before you’ve had a chance to check eCommerce pricing and correct it, you must honour your mistake. This issue has been brought to a head by an...
The Ghost in the Room: Is Snapchat a Marketing Tool Your Business Can Use?
With over 300 million Snapchat videos viewed daily, Snapchat may be a social media platform worth looking at for your business if you cater to the 18-34 age segment. This article showcases five ways you can engage with your customers on Snapchat.
FOMO as a WordPress weapon? Let’s think about this before others do
In the ongoing battle to get in front of clients or customers and then close the deal, it can be tempting to ponder FOMO as a WordPress weapon. FOMO, or Fear Of Missing Out, is a succinct way of capturing all the keep-up-with-the-Joneses anxieties inside many of us...
5 Brand Strategies to Help You Get Your Identity Right
Without an effective brand it’s difficult to cement a positive message in people’s minds about an organisation, so it’s important to think strategically about your brand…
Meeting Customers’ Great Expectations
You can use technology, great customer service & automated marketing to exceed customer expectations. But make sure the whole experience lives up to those expectations.
3 Strategic Marketing Decisions to Get Right
The new financial year has commenced in an interesting manner including our own election, Brexit and colourful leadership quests around The World. These distractions may have resulted in you entering the new financial year without finalising your marketing strategy....
Better email marketing with Segments and Groups in Mailchimp
If you are using MailChimp, you can make email marketing even more effective by organising your subscribers into groups and segments, then sending them different campaigns tailored to their interests or other attributes. The key is to know when to use groups and when to use segments (oh, and how to set them both up!).
Looked for a holiday, left with a story: Why tourism operators should be in love with blogging
Next week, I am addressing the cream of South Australia’s tourism industry with my presentation, Looked for a holiday, left with a story. A Marketer’s guide to making memories for fun & profit, at the SA Tourism Industry Council’s 2016 conference. I...
Exporting food and beverage to Malaysia: things to consider
I was born in Malaysia, and although I have spent a great proportion of my life in other countries, I still consider it home. When working with clients who are exporting to Malaysia, I find it useful to help them understand the cultural differences that exist. Being a...
How to position premium in China
While China presents massive opportunities to Australian companies, the sheer number of brands in the market means that brand and product positioning is a key factor in determining success.
Here are 3 tips on how to position ‘premium’ in China.