The Baker Marketing: 2014 Marketing Summer School (Part 10)

The Baker Marketing: 2014 Marketing Summer School (Part 10)

Bringing it all together – Company-Wide Implementation, Measurement and Control Systems This is it, the last of the Baker Marketing “Marketing Summer School”. My goal in this and the last nine articles has been to prompt you and provide you with information and a...
The Baker Marketing: 2014 Marketing Summer School (Part 9)

The Baker Marketing: 2014 Marketing Summer School (Part 9)

Marketing Action Plans – Your Branding, Digital and Sales Tools We are getting close to the end of the Baker Marketing “Marketing Summer School”.  Over the last eight articles I have asked you to give consideration to the following important components of your...
The Baker Marketing: 2014 Marketing Summer School (Part 6)

The Baker Marketing: 2014 Marketing Summer School (Part 6)

Key Communication Messages – Choosing your words carefully Your Marketing Planning Journey So Far Your Baker Marketing “Marketing Summer School” journey is now over the half-way mark having given consideration to the following components of your marketing strategy:...
Target Market Selection: 2014 Marketing Summer School (Part 2)

Target Market Selection: 2014 Marketing Summer School (Part 2)

Defining you Primary and Secondary Target Markets is the most important and most strategic marketing decision that you make for your business (That’s why we deal with it first!) It is this decision that has the potential to point the ‘ship’ (i.e. your business or...