by Alex Counsell | May 19, 2014 | Branding, Communication, Marketing Monday, Marketing Summer School
Answer YES 7 times and your World remains Calm If you can answer YES to the following questions below then I would relax and keep doing what you have been doing: Are you still selling to exactly the same customers this year as you were in previous years? Compared to... by Alex Counsell | Mar 24, 2014 | Branding, Communication, Marketing, Marketing Monday, Marketing Strategy, Marketing Summer School, Online Marketing, Sales, Social Media, Strategy overview featured
Bringing it all together – Company-Wide Implementation, Measurement and Control Systems This is it, the last of the Baker Marketing “Marketing Summer School”. My goal in this and the last nine articles has been to prompt you and provide you with information and a... by Alex Counsell | Mar 17, 2014 | Branding, Communication, Marketing, Marketing Monday, Marketing Planning, Marketing Planning Featured, Marketing Strategy, Marketing Summer School, Online Marketing, Sales
Marketing Action Plans – Your Branding, Digital and Sales Tools We are getting close to the end of the Baker Marketing “Marketing Summer School”. Over the last eight articles I have asked you to give consideration to the following important components of your... by Alex Counsell | Mar 3, 2014 | Branding, Marketing, Marketing Monday, Marketing Strategy, Marketing Summer School, Promotions Featured |
Promotions Planning – Selecting the most powerful marketing tools A popular saying illustrating how difficult it is to reach potential customers using traditional advertising is attributed to legendary retailer, marketer and businessman, John Wanamaker: Half the money... by Alex Counsell | Feb 24, 2014 | Marketing, Marketing Monday, Marketing Strategy, Marketing Summer School, Sales
The Company Vision Timetable – Setting the Big Goals Your Marketing Planning Journey So Far Your Baker Marketing “Marketing Summer School” journey has asked you to give consideration to the following important components of your marketing strategy: Part 1 – An... by Alex Counsell | Feb 17, 2014 | Communication, Communication Featured, Copywriting, Marketing, Marketing Monday, Marketing Strategy, Marketing Summer School, Sales
Key Communication Messages – Choosing your words carefully Your Marketing Planning Journey So Far Your Baker Marketing “Marketing Summer School” journey is now over the half-way mark having given consideration to the following components of your marketing strategy:... by Alex Counsell | Feb 10, 2014 | Marketing, Marketing Monday, Marketing Strategy, Marketing Summer School, Sales
Product and Service Priorities – Knowing what to sell Your Marketing Planning Journey So Far If you have been following the last four installments of the Baker Marketing “Marketing Summer School” your will have given consideration to the following components of your... by Alex Counsell | Jan 20, 2014 | Marketing, Marketing Monday, Marketing Strategy, Marketing Summer School, Outbound Featured, Sales |
Sales Partners and Influencers – Your external sales and support team Our Summer Journey In the last three installments of the Baker Marketing “Marketing Summer School” we have covered an overview of the strategic marketing function and in particular we have... by Alex Counsell | Jan 13, 2014 | Branding, Branding Featured, Marketing, Marketing Monday, Marketing Strategy, Marketing Summer School
Brand Positioning – Making the right impression Brand Positioning is about creating the perception in the minds of your target customers that your brand/business can satisfy their needs and wants. Immediately after the selection of your Target Markets (see last week’s... 
by Alex Counsell | Jan 6, 2014 | Branding, Market Research, Market Research Featured, Marketing, Marketing Monday, Marketing Strategy, Marketing Summer School, Sales
Defining you Primary and Secondary Target Markets is the most important and most strategic marketing decision that you make for your business (That’s why we deal with it first!) It is this decision that has the potential to point the ‘ship’ (i.e. your business or... by Alex Counsell | Dec 23, 2013 | Marketing Monday, Marketing Strategy, Marketing Summer School, Sales
Welcome to the Baker Marketing, 2014 Marketing Summer School. Many of our clients are taking short breaks at this time of year. So my thinking is that over the Christmas and New Year’s period many business owners and managers take a step away from the day-to-day... 