Have you correctly identified your ideal target market?
One of the most important challenges in developing marketing strategy for your business is the identification of your primary target market. A target market is a definitive representation of the most attractive person within your priority market segment. The...
The 5 most-read marketing articles of 2016: Summer reading starts here
We’ve all spent another year on the “pale blue dot” that orbits the Sun. And now, as many of us ponder what to read over summer to prepare us for another journey through space and time, it can be useful to see what other people found helpful through...
How to finish all your marketing in just 10 minutes
Marketing may never be done, but it always needs doing. That doesn’t mean it has to take over everything, though! You can make your marketing matter in just 10 minutes.
3 Strategic Marketing Decisions to Get Right
The new financial year has commenced in an interesting manner including our own election, Brexit and colourful leadership quests around The World. These distractions may have resulted in you entering the new financial year without finalising your marketing strategy....Looked for a holiday, left with a story: How to make a tourism website more effective
These tips on How to make a tourism website more effective have been drawn from my presentation to tourist operators at the South Australian Tourism Industry Council (SATIC) conference today, which also spawned last week’s article, Looked for a holiday, left...
Athletes vs Marketers – the importance of goal setting
Athletes know that you are more likely to achieve your goals and aspirations if you write them down and set some timelines for achievement. Does this same technique work for marketing?
The simple answer is yes, but setting your goal’s only the beginning. Here’s how to use goal setting to make your marketing better.
Identifying pain points and delivering solutions
When we’re developing marketing plans with our clients we spend time identifying their key target markets and then work with them to define the needs of those customers or prospects. Another way to look at why the members of a key target market choose to buy a...
7 Bleeding Obvious Reasons to invest in Marketing during Tough Times
The other day I was asked to speak on the reasons why marketing is important during tough times. At first I thought it was a topic that was pretty obvious. That I would be talking about a lot of really mundane reasons why you should do some marketing at all times. Let...