The 5 most-read marketing articles of 2016: Summer reading starts here

The 5 most-read marketing articles of 2016: Summer reading starts here

We’ve all spent another year on the “pale blue dot” that orbits the Sun. And now, as many of us ponder what to read over summer to prepare us for another journey through space and time, it can be useful to see what other people found helpful through...
Looked for a holiday, left with a story: How to make a tourism website more effective

Looked for a holiday, left with a story: How to make a tourism website more effective

These tips on How to make a tourism website more effective have been drawn from my presentation to tourist operators at the South Australian Tourism Industry Council (SATIC) conference today, which also spawned last week’s article, Looked for a holiday, left...
Athletes vs Marketers – the importance of goal setting

Athletes vs Marketers – the importance of goal setting

Athletes know that you are more likely to achieve your goals and aspirations if you write them down and set some timelines for achievement. Does this same technique work for marketing?
The simple answer is yes, but setting your goal’s only the beginning. Here’s how to use goal setting to make your marketing better.

7 Bleeding Obvious Reasons to invest in Marketing during Tough Times

7 Bleeding Obvious Reasons to invest in Marketing during Tough Times

The other day I was asked to speak on the reasons why marketing is important during tough times. At first I thought it was a topic that was pretty obvious. That I would be talking about a lot of really mundane reasons why you should do some marketing at all times. Let...
The Baker Marketing: 2014 Marketing Summer School (Part 9)

The Baker Marketing: 2014 Marketing Summer School (Part 9)

Marketing Action Plans – Your Branding, Digital and Sales Tools We are getting close to the end of the Baker Marketing “Marketing Summer School”.  Over the last eight articles I have asked you to give consideration to the following important components of your...

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