


Athletes vs Marketers – the importance of goal setting
Athletes know that you are more likely to achieve your goals and aspirations if you write them down and set some timelines for achievement. Does this same technique work for marketing?
The simple answer is yes, but setting your goal’s only the beginning. Here’s how to use goal setting to make your marketing better.

Make this your 2016 marketing resolution: Don’t get lost
No matter what’s on your list of marketing goals for 2016, there’s one thing you must NOT do:
Don’t let your marketing get lost.
Here’s the 2-part, 3-step trick to keep it from happening.