by Patrick Baker | Aug 28, 2017 | Baker Marketing News, Branding, Communication, Content Marketing, Digital Advertising, Market Research, Marketing, Marketing Management Featured, Marketing Monday, SEO, SEO Featured, Social Media, Websites Featured
There is no doubt that it would require a near spiritual experience for many marketers to even consider the concept of deleting their Facebook account. However, I am confident that many business and brand owners are wasting their time (one of their most scarce... 
by Patrick Baker | May 26, 2017 | Baker Marketing News, Market Research, Marketing, Marketing Planning, Marketing Strategy
Core marketing objectives and marketing strategies are an important part of the marketing planning process, but without action plans, nothing much is really going to happen. As part of the planning process at Baker Marketing, we set out the action points required in... 
by Patrick Baker | May 11, 2015 | Branding, Market Research, Market Research Featured, Marketing Monday, Marketing Strategy
The Who, What, When and the Why To be good at marketing you need to be good at understanding and satisfying the most important needs of your customers in relation to your products or services. By understanding their most important needs you can tailor your product... 
by Patrick Baker | Nov 10, 2014 | Export, Market Research, Market Research Featured, Marketing Monday, Marketing Strategy
Last week I shared five key planning and decision-making areas to get right before you progress too far down the export launch and marketing track. This week I thought I would elaborate a little on the topic of Export Market Research. 3 Key Areas of Export Market... 
by Patrick Baker | Jan 6, 2014 | Branding, Market Research, Market Research Featured, Marketing, Marketing Monday, Marketing Strategy, Marketing Summer School, Sales
Defining you Primary and Secondary Target Markets is the most important and most strategic marketing decision that you make for your business (That’s why we deal with it first!) It is this decision that has the potential to point the ‘ship’ (i.e. your business or... 