by Alex Counsell | May 11, 2015 | Branding, Market Research, Market Research Featured, Marketing Monday, Marketing Strategy
The Who, What, When and the Why To be good at marketing you need to be good at understanding and satisfying the most important needs of your customers in relation to your products or services. By understanding their most important needs you can tailor your product... 
by Alex Counsell | Nov 10, 2014 | Export, Market Research, Market Research Featured, Marketing Monday, Marketing Strategy
Last week I shared five key planning and decision-making areas to get right before you progress too far down the export launch and marketing track. This week I thought I would elaborate a little on the topic of Export Market Research. 3 Key Areas of Export Market... 
by Alex Counsell | Jan 6, 2014 | Branding, Market Research, Market Research Featured, Marketing, Marketing Monday, Marketing Strategy, Marketing Summer School, Sales
Defining you Primary and Secondary Target Markets is the most important and most strategic marketing decision that you make for your business (That’s why we deal with it first!) It is this decision that has the potential to point the ‘ship’ (i.e. your business or... 