Good graphic design versus great graphic design
It’s often hard for the layperson to put their finger on exactly what makes the difference between a piece of graphic design that’s just good and something that is truly great.
Graphic Designers Need to Embrace Strategic Thinking Too!
A great graphic designer can find a balance between their own creativity, what the client wants and what their consumers’ needs, and the path to success is some strategic thinking.
What’s your brand’s personality? Does the colour match up?
The most important image a business uses is the brand itself, which can be a combination of its logo, typefaces, the images on its website and marketing collateral and more. Colour is the most important ingredient!
Avoid the Damage Negative Branding Can Cause
Just this morning I was on the way to work and saw a delivery truck with branding for a well known local bakery. The logo was faded, but still easily recognisable. As a marketer with a passion for good branding that made me sad…