It’s often hard for the layperson to put their finger on exactly what makes the difference between a piece of graphic design that’s just good and something that is truly great.
A great graphic designer can find a balance between their own creativity, what the client wants and what their consumers’ needs, and the path to success is some strategic thinking.
The most important image a business uses is the brand itself, which can be a combination of its logo, typefaces, the images on its website and marketing collateral and more. Colour is the most important ingredient!
Just this morning I was on the way to work and saw a delivery truck with branding for a well known local bakery. The logo was faded, but still easily recognisable. As a marketer with a passion for good branding that made me sad…