by Patrick Baker | Nov 9, 2015 | China Featured, Export, Marketing, Marketing Monday, Online Marketing, Promotions Featured
In two days’ time it will be 11 November, the so-called “double eleven”, the most successful online shopping holiday in the world single-handedly created by Alibaba. Many brands on e-commerce platforms will offer big discounts on that date as Chinese consumers look... 
by Patrick Baker | Oct 19, 2015 | China Featured, Communication, Export, Export Featured, Marketing, Marketing Monday, Marketing Strategy, Online Marketing, Social Media
With the Australia-China Free Trade Agreement expected to take effect soon, the China market has never been more accessible to Australian companies. Boundless opportunity. Lots to get excited about. But also riddled with complexity and confusion. In this post, we give... 
by Patrick Baker | Sep 2, 2015 | Baker Marketing News, Export, Marketing, Public Relations
Nardone Baker Wines has hit the front page of the nation’s leading daily, The Australian, with news of how the company is poised to take full advantage of the proposed Chinese free-trade agreement. Baker Marketing’s Patrick Baker (who is also a co-director... by Patrick Baker | Apr 27, 2015 | Baker Marketing News, Export, Marketing Monday |
A couple of weeks ago I wrote an article inspired by a trolley full of misplaced milk in a local supermarket. The article flagged a number of areas of logistics that can impact on your brand and undermine your marketing efforts. These are the five that seem to burn... 
by Patrick Baker | Apr 12, 2015 | Branding, Export, Marketing Monday, Sales
The other week I was in a supermarket that shall remain nameless and I noticed a trolley loaded with milk products. The trolley was parked in the aisle that contained children’s nappies and other dry-goods. After being in the store for approximately 30 minutes... by Patrick Baker | Dec 15, 2014 | Export, Marketing Monday, Sales
Choosing the right Export Distributor or Broker for your business and its export initiatives is a very important decision that will impact on your export sales, profit and brand building outcomes. Choose correctly and your new Export Distributor or Broker may well... by Patrick Baker | Dec 8, 2014 | Export, Marketing, Marketing Monday, Sales
When business owners commence their export journey the implications and meaning of many export industry terms are not always obvious. I have noticed that the true meaning of the terms used to describe export Sales Partners is not always fully understood. Terms such... by Patrick Baker | Dec 1, 2014 | Branding, Communication, Export, Marketing, Marketing Monday, Marketing Strategy, Sales
A couple of weeks ago I outlined the basics of developing your own 30 Second Spiel. Export Marketing 101 – Your 30 Second Sales Spiel provides the key steps for getting started on this important marketing tool. Today’s article picks up from your first draft and... by Patrick Baker | Nov 24, 2014 | Export, Marketing Monday, Marketing Strategy
On Friday night I attended the 2014 SA Food Industry Awards night at Adelaide Oval. It was a great night and Food South Australia Chief Executive Officer Catherine Barnett said it was attended by a record number of 650 guests. Agriculture, Food and Fisheries Minister... 
by Patrick Baker | Nov 17, 2014 | Export, Export Featured, Marketing, Marketing Monday, Marketing Strategy, Sales |
Export Marketing often involves taking advantage of situations where you need to get across who you are, what you do and what’s special about you very quickly. Trade Shows, Buyer match-making sessions, Conferences and Airport lounges are just a few examples where the... 
by Patrick Baker | Nov 10, 2014 | Export, Market Research, Market Research Featured, Marketing Monday, Marketing Strategy
Last week I shared five key planning and decision-making areas to get right before you progress too far down the export launch and marketing track. This week I thought I would elaborate a little on the topic of Export Market Research. 3 Key Areas of Export Market... 
by Patrick Baker | Nov 3, 2014 | Export, Export Featured, Marketing, Marketing Monday, Marketing Strategy
In recent weeks there has been an increased focus on export opportunities for South Australian business operators. This is exciting as exports certainly present significant opportunities for many of our clients to grow their sales and profits. Before you jump on the... 