Are You Export Marketing To Your Most Attractive Overseas Markets?
Export marketing to far away destinations is not an easy or guaranteed panacea for a lack domestic sales growth. Export marketing can be a very expensive process in terms of resource allocation so how do you know that you are exporting to the most attractive...
The 5 most-read marketing articles of 2016: Summer reading starts here
We’ve all spent another year on the “pale blue dot” that orbits the Sun. And now, as many of us ponder what to read over summer to prepare us for another journey through space and time, it can be useful to see what other people found helpful through...
Strategic days to launch promotions and capture the Chinese market
On 11 November 2015, Australia’s Chemist Warehouse became Alibaba’s number one vitamin seller within its first fortnight of launching its products online in China. How? At least one factor is all about timing — they had picked the perfect date to...
Exporting food and beverage to Malaysia: things to consider
I was born in Malaysia, and although I have spent a great proportion of my life in other countries, I still consider it home. When working with clients who are exporting to Malaysia, I find it useful to help them understand the cultural differences that exist. Being a...
How to position premium in China
While China presents massive opportunities to Australian companies, the sheer number of brands in the market means that brand and product positioning is a key factor in determining success.
Here are 3 tips on how to position ‘premium’ in China.
Export marketing strategy for China: the where & how
If you’ve established that you want to reach a Chinese demographic, you have figured out half of the who question, but have you figured out the where and how?
WeChat vs Weibo: Chinese social media part 2
I’m going to explain a bit more about how to harness the difference between WeChat and Weibo.
WeChat vs Weibo: Chinese social media part 1
A breakdown of the differences between Weibo and WeChat to help you decide how they can meet your business needs.
The easiest way to display Chinese text on your WordPress website
East-Asian languages are a bit of a mess on the internet. There are issues with browsers, system fonts & web developers neglecting to address the issue…
WeChat Subscription & Service Accounts: what’s the difference?
So you’re now aware about WeChat, and you’re excited about harnessing it. What’s next? If your brand launching out on WeChat for the very first time, you need decide between two business account options – service accounts and subscription accounts. Here we let you in...