Export Marketing: How Do You Determine The Most Attractive Overseas Market?

Export Marketing: How Do You Determine The Most Attractive Overseas Market?

Introduction to Export Marketing   There are so many factors influencing your ability to conduct export marketing in faraway destinations. Thinking that exporting your products or services overseas, is a quick fix or cure for your domestic sales problems is going...
The 5 most-read marketing articles of 2016: Summer reading starts here

The 5 most-read marketing articles of 2016: Summer reading starts here

We’ve all spent another year on the “pale blue dot” that orbits the Sun. And now, as many of us ponder what to read over summer to prepare us for another journey through space and time, it can be useful to see what other people found helpful through...