While China presents massive opportunities to Australian companies, the sheer number of brands in the market means that brand and product positioning is a key factor in determining success.
Here are 3 tips on how to position ‘premium’ in China.
If you’ve established that you want to reach a Chinese demographic, you have figured out half of the who question, but have you figured out the where and how?
I’m going to explain a bit more about how to harness the difference between WeChat and Weibo.
A breakdown of the differences between Weibo and WeChat to help you decide how they can meet your business needs.
East-Asian languages are a bit of a mess on the internet. There are issues with browsers, system fonts & web developers neglecting to address the issue…