by Alex Counsell | Mar 29, 2018 | Baker Marketing News, Export, Export Featured, Marketing, Marketing Monday, Marketing Strategy
Introduction to Export Marketing There are so many factors influencing your ability to conduct export marketing in faraway destinations. Thinking that exporting your products or services overseas, is a quick fix or cure for your domestic sales problems is going...
by Alex Counsell | Feb 27, 2017 | Export, Export Featured, Marketing to China
Export marketing to far away destinations is not an easy or guaranteed panacea for a lack domestic sales growth. Export marketing can be a very expensive process in terms of resource allocation so how do you know that you are exporting to the most attractive...
by Alex Counsell | Oct 19, 2015 | China Featured, Communication, Export, Export Featured, Marketing, Marketing Monday, Marketing Strategy, Online Marketing, Social Media
With the Australia-China Free Trade Agreement expected to take effect soon, the China market has never been more accessible to Australian companies. Boundless opportunity. Lots to get excited about. But also riddled with complexity and confusion. In this post, we give...
by Alex Counsell | Nov 17, 2014 | Export, Export Featured, Marketing, Marketing Monday, Marketing Strategy, Sales |
Export Marketing often involves taking advantage of situations where you need to get across who you are, what you do and what’s special about you very quickly. Trade Shows, Buyer match-making sessions, Conferences and Airport lounges are just a few examples where the...
by Alex Counsell | Nov 3, 2014 | Export, Export Featured, Marketing, Marketing Monday, Marketing Strategy
In recent weeks there has been an increased focus on export opportunities for South Australian business operators. This is exciting as exports certainly present significant opportunities for many of our clients to grow their sales and profits. Before you jump on the...
