by Baker Marketing Editorial Team | Feb 8, 2016 | Communication, Creative Development Featured, Events, Marketing, Marketing Monday, Online Marketing, Sales |
Happy Chinese New Year – I wish you all the best for the year of the Monkey! The Women’s Australian Open Golf Tournament is upon us (18 – 21 February), so I thought it would be helpful to share some tips about what you can do at your local sporting club to...
by Patrick Baker | Jul 20, 2015 | Branding, Communication, Events, Marketing, Marketing Monday, Marketing Strategy, Sales |
You would need to be living in the Amazon Rainforest or totally dependent on Fox News to not be aware of the recent decisions in the United States regarding the legalisation of same-sex marriage. The question that I ask is have you considered if same-sex marriage is...
by Steve Davis | Jun 1, 2015 | Baker Marketing News, Events, Marketing, Marketing Monday, Social Media |
It’s the first day of Winter in Australia today, and many businesses find that can signal a slowdown in customer activity. While people are busy, sociable, and in a spending mood in the summertime and the seasons either side, in winter they tend to stay home...
by Patrick Baker | Oct 13, 2014 | Events, Marketing Monday, Marketing Strategy |
Have you given any thought to your Christmas promotion this year yet? I find that many business operators feel an unexplainable urge to implement some form of Christmas promotion each year. This urge does not carry with it other urges associated with considering...
by Patrick Baker | Aug 18, 2014 | Branding, Events, Marketing, Marketing Monday, Marketing Strategy, Sales |
Three questions to ask when considering a sales sponsorship proposal Business operators often ask me for my opinion when considering investing their funds in a particular sponsorship. There is something about evaluating a sponsorship proposal that prompts many...
by Steve Davis | Jun 25, 2014 | Branding, Customer Service, Events, Online Marketing, Wordpress Wednesday |
Earlier this week I was in Seaford demonstrating some WordPress plugins perfect for association websites. It was the last of the Digital Enterprise Programs run by the Federal Government, which I believe were invaluable to many small businesses and associations and I...
by Patrick Baker | Apr 21, 2014 | Branding, Communication, Events, Marketing, Marketing Monday, Marketing Strategy |
On behalf of the team at Baker Marketing I hope that you and your families have had an enjoyable Easter. Why talk about Easter now? Easter, like a lot of other important and special events during our year creates a change in the normal routine of a large proportion of...
by Steve Davis | Sep 2, 2013 | Branding, Copywriting, Events, Marketing, Marketing Monday, Marketing Strategy |
Last week, South Australian Premier, Jay Weatherill, went public in a 60 second, presidential-style YouTube clip to support local confectioner, Robern Menz (see below). Today, I want to reflect briefly on the Premier’s role and then suggest a way for him to...
