How to use Facebook video retargeting in your marketing mix
Facebook video retargeting is a nifty marketing tactic to have in your toolbox because the social media giant makes it easy for you to keep interested prospects and advocates warm. In essence, if you are sharing video content, either Facebook Live video, or uploading...
The social media advertising basics you need to know
More and more social platforms are changing the way their users experience content, meaning advertising is becoming increasingly important for brands seeking to connect with their audience on social. That’s why all organisations need a basic understanding of social media advertising to help evaluate whether advertising through social media is the right option for you.
What every business ought to know about search engine marketing
With search engine marketing fast becoming a standard part of the promotions mix, all businesses need a basic knowledge of SEM. Understanding what SEM is, its benefits, drawbacks and applications will help you evaluate whether advertising through search is right for meeting your business goals.