by Alex Counsell | May 9, 2016 | Digital Advertising, Digital Advertising Featured, Marketing Monday, Social Media
More and more social platforms are changing the way their users experience content, meaning advertising is becoming increasingly important for brands seeking to connect with their audience on social. That’s why all organisations need a basic understanding of social media advertising to help evaluate whether advertising through social media is the right option for you.
by Alex Counsell | Apr 18, 2016 | Digital Advertising, Digital Advertising Featured, Marketing Monday
With search engine marketing fast becoming a standard part of the promotions mix, all businesses need a basic knowledge of SEM. Understanding what SEM is, its benefits, drawbacks and applications will help you evaluate whether advertising through search is right for meeting your business goals.
by Alex Counsell | Sep 23, 2013 | Digital Advertising Featured, Marketing Monday, Online Marketing, Sales, Social Media
The Internship is one of those disposable, Hollywood comedies with a little bit of buddy magic and a little bit of romance. But one of the very last scenes is worthy of watching if you are a small business skeptical about the role of online marketing. Far fetched plot... 