by Alex Counsell | Mar 30, 2015 | Customer Service, Marketing Monday, Sales
Over the weekend I was out and about doing my bit for the retail industry and sharing my resources with various lucky South Australian retail outlets. I was surprised at how underwhelming some sales people can be. It was a day of extremes with me feeling like a... by Alex Counsell | Feb 16, 2015 | Communication, Customer Service, Marketing Monday
Rewarding your consumers Businesses are increasing their push in the marketplace to tell you how successful they are or are becoming, how they are the number one choice and why would you want or need to go anywhere else? And to add to the pressure they can now do this... by Alex Counsell | Feb 9, 2015 | Communication, Copywriting, Customer Service, Marketing, Marketing Monday, Marketing Strategy
Most of the time we all know what we want to say, but is that what we mean or even need to say? How we communicate to each other and our audience needs to be relevant and inspiring regardless of the mediums we use. We are buying into marketing and advertising... by Alex Counsell | Jan 19, 2015 | Customer Service, Marketing Monday
The other day I had an odd experience in an Adelaide supermarket. I had stopped on the way to a friends house to pick up a small handful of allegedly vital ingredients. Already late and now burdened with the knowledge that I had mission-critical ingredients in my... by Alex Counsell | Sep 29, 2014 | Customer Service, Marketing Monday, Sales
Baker Marketing is in the process of moving office. We have outgrown our current home and have found a lovely place that we would like to prepare for our team and clients. As a result, I am in the process of liaising with a number of suppliers ranging from technology... by Alex Counsell | Sep 22, 2014 | Communication, Customer Service, Marketing Monday, Sales
Last week I ventured into one of my favourite restaurants on a relatively quiet Sunday night. As our table of six was being seated I mentioned that we would be joined by another group of five friends. The second group would arrive after main course to join us for... 
by Alex Counsell | Sep 1, 2014 | Communication, Customer Service, Marketing Monday, Outbound Featured, Sales
When talking with business operators and sales teams I find that many are not as prepared to handle objections as they should be. I am not talking about being unprepared for the tricky or difficult stumbling blocks. Most business operators and sales teams seem to... 
by Alex Counsell | Jul 21, 2014 | Customer Service, Marketing, Marketing Monday, Marketing Strategy, Sales |
The other day I was wandering around Darling Harbour, Sydney and I witnessed something fascinating. I saw potatoes being sold at $7.00 each. You must be thinking that these were some sort of imported, hybrid gourmet potato. They may have been, it was hard to tell... 
by Alex Counsell | Jun 28, 2014 | Customer Service, Marketing, Marketing Monday, Marketing Planning, Marketing Planning Featured, Marketing Strategy, Sales
The other day I was asked to speak on the reasons why marketing is important during tough times. At first I thought it was a topic that was pretty obvious. That I would be talking about a lot of really mundane reasons why you should do some marketing at all times. Let... by Alex Counsell | Jun 25, 2014 | Branding, Customer Service, Events, Online Marketing, Wordpress Wednesday
Earlier this week I was in Seaford demonstrating some WordPress plugins perfect for association websites. It was the last of the Digital Enterprise Programs run by the Federal Government, which I believe were invaluable to many small businesses and associations and I... by Alex Counsell | May 28, 2014 | Customer Service, Online Marketing, Sales, Wordpress Wednesday
A QR and a bar walked into a code … Yes, a vague and confusing opening to an article; matching the way many consumers feel about QR codes. Have you ever seen them in use? Have you ever clicked on them? These two questions are worth pondering before you start... by Alex Counsell | May 5, 2014 | Communication, Customer Service, Marketing Monday
A client told me a story last week that prompted me to write this article. She said that she had felt neglected by a supplier for quite some time and as a result of that and other factors had moved the majority of her business somewhere else. The net result was that... 