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Looked for a holiday, left with a story: Why tourism operators should be in love with blogging

by Alex Counsell | May 25, 2016 | Blogging, Branding, Communication, Content Marketing, Marketing, Social Media, Wordpress Wednesday

Next week, I am addressing the cream of South Australia’s tourism industry with my presentation, Looked for a holiday, left with a story. A Marketer’s guide to making memories for fun & profit, at the SA Tourism Industry Council’s 2016 conference. I...
Business blogging ideas: Help is on its way

Business blogging ideas: Help is on its way

by Alex Counsell | May 18, 2016 | Blogging, Communication, Content Marketing, Copywriting, Online Marketing, Sales, Wordpress Wednesday

Do you need help coming up with business blogging ideas? My guess is that after you have awoken to the power and value of blogging as a personal, professional and business discipline, you will then be on the hunt for content ideas. In one of my marketing workshops...
5 evolutionary reasons for choosing WordPress as your website CMS

5 evolutionary reasons for choosing WordPress as your website CMS

by Alex Counsell | May 11, 2016 | Blogging, Content Marketing, Online Marketing, SEO, Websites Featured, Wordpress Wednesday

I am known as a staunch advocate of choosing WordPress as your website platform. Why? There are many reasons, but here I explore 5 that explain why WordPress will help you now and into your future.

Tune up your AMP settings with Yoast Glue in WordPress

Tune up your AMP settings with Yoast Glue in WordPress

by Alex Counsell | May 4, 2016 | Blogging, Online Marketing, SEO, Wordpress Wednesday

I’ve written before about the importance of having your WordPress blog AMP-ready so that your articles can be indexed and served up by Google in its Amplified Mobile Page format.   Well, today, I am suggesting you should now tune up those settings even...
How to make text into a hyperlink the hyper easy way in WordPress 4.5+

How to make text into a hyperlink the hyper easy way in WordPress 4.5+

by Alex Counsell | Apr 27, 2016 | Blogging, Copywriting, Online Marketing, SEO, Wordpress Wednesday | 2 comments

One of the many changes and tweaks in WordPress 4.5, which rolled out recently, was a new, more elegant way of creating making text into a hyperlink. To try to match WordPress’ newfound elegance, I will try to keep this article as brief and easy to read and...
Making the Wordfence higher: Web Application Firewall Extended to trump baddies

Making the Wordfence higher: Web Application Firewall Extended to trump baddies

by Alex Counsell | Apr 20, 2016 | Blogging, Online Marketing, Wordpress Wednesday

The whole world has heard about Donald Trump’s plan to build a huge, physical wall (not a Web Application Firewall) between the USA and Mexico, should he become president. However, while that proposal has a multitude of problems and will be easy to thwart, as...
Peak Content: Time to lift the bar when blogging as a marketing tool

Peak Content: Time to lift the bar when blogging as a marketing tool

by Alex Counsell | Apr 6, 2016 | Blogging, Communication, Content Marketing, Copywriting, Online Marketing, Social Media, Wordpress Wednesday

Last week, I attended the Digital Futures event held in Adelaide by InDaily and mUmBRELLA, to explore how digital technology is impacting business and society. One of the panelists, Eric Beecher, who is a lauded journalist and editor, made a strong case for the notion...
The staycation method for better website writing and blogging

The staycation method for better website writing and blogging

by Alex Counsell | Apr 6, 2016 | Blogging, Content Marketing, Copywriting, Marketing, Wordpress Wednesday

Have you ever wished you could produce better website writing or lift your blogging to a new level? If you answered ‘yes’ but you inspiration has run aground, maybe it’s time to learn from my staycation method for inspiring better website writing? As...
The Instagram algorithm and the little red dot that’s about to drive the pale blue dot crazy

The Instagram algorithm and the little red dot that’s about to drive the pale blue dot crazy

by Alex Counsell | Mar 30, 2016 | Blogging, Branding, Content Marketing, Graphic Design, Online Marketing, Social Media, Wordpress Wednesday

The gloriously frenetic, messy, hashtag-polluted world of Instagram is about to become noiser or more peaceful, depending on what decisions you make now that Facebook has started playing with the photo app’s algorithms. If you use Instagram, you would have...
The right picture size is worth a thousand blog posts: Image sizing for blogging, Apple and Facebook

The right picture size is worth a thousand blog posts: Image sizing for blogging, Apple and Facebook

by Alex Counsell | Mar 23, 2016 | Blogging, Content Marketing, Graphic Design, Online Marketing, Wordpress Wednesday

If a blog post is published but nobody hears about it in social media, was ever published at all? The vexing challenge for marketing bloggers is image sizing for blogging. It’s one thing to produce useful content illustrated with a good image or two, but...
FBIA & AMP update: WordPress blog survival tips for the battle of the internet beasts

FBIA & AMP update: WordPress blog survival tips for the battle of the internet beasts

by Alex Counsell | Mar 16, 2016 | Blogging, Content Marketing, Online Marketing, Social Media, Wordpress Wednesday | 1 comment

Facebook and Google are preparing for a mega battle of the internet giants over our attention when it comes to reading articles online, and your WordPress blog could become collateral damage if you don’t stay vigilant. The two major beasts of the internet will...
WordPress SEO maintenance tips: Are you using the Yoast snippet editor and primary categories?

WordPress SEO maintenance tips: Are you using the Yoast snippet editor and primary categories?

by Alex Counsell | Mar 9, 2016 | Blogging, Online Marketing, Wordpress Wednesday | 3 comments

Just like many humans, WordPress and its many plugins keep getting better with age and the most recent example is the Yoast snippet editor that came packaged in Yoast SEO 3.1 plugin. We’ve been using Yoast SEO on Baker Marketing WordPress websites for some time...
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