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Marketing automation fails: How Infusionsoft has driven me mad

Marketing automation fails: How Infusionsoft has driven me mad

by Alex Counsell | Nov 9, 2016 | Communication, Content Marketing, Content Marketing Featured, Marketing Strategy, Sales, Wordpress Wednesday

[UPDATE: Yes, the persistent follow ups have commenced, as forecast. See bottom of article for “bonus” responses added since this was published. Steve] Before you engage a vendor to put the marketing of your blogs and other communications onto auto pilot,...
3 must-have ingredients for every content marketing strategy

3 must-have ingredients for every content marketing strategy

by Alex Counsell | Feb 15, 2016 | Branding, Communication, Content Marketing Featured, Marketing, Marketing Monday, Marketing Strategy

To get the most out of your content marketing efforts, you need to know what it is you are making in the first place. Here are 3 questions that will guide your content strategy to make the end result oh so sweet.

Inspiration for your content marketing is lurking in your kitchen

Inspiration for your content marketing is lurking in your kitchen

by Alex Counsell | Nov 30, 2015 | Content Marketing Featured, Marketing, Marketing Monday, Marketing Strategy | 1 comment

If you need some ideas to help you get started with content marketing, then there is only one place to turn to: your kitchen.
Seriously.
Because in your kitchen is hidden a treasure trove of content marketing ideas.

The simple truth about content marketing: it’s awesomesauce and you need it.

The simple truth about content marketing: it’s awesomesauce and you need it.

by Alex Counsell | Nov 20, 2015 | Content Marketing Featured, Marketing, Marketing Monday, Marketing Strategy

Content marketing is awesomesauce.
Not because I said so. Not because it’s flashy, cool, new, trendy or any other adjective.
Content marketing is simply brilliant because it works. Here’s the simple truth of what it is and how it works its awesomeness.

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