by Alex Counsell | Nov 13, 2018 | Baker Marketing News, Marketing Monday, Online Marketing
What Your Digital Analytics Is Missing There aren’t too many people out there that get excited by rows and columns of raw data, in particular, time-poor business owners and marketers. Pages and pages of numbers and percentages are uninspiring and can actually... 
by Alex Counsell | Nov 5, 2018 | Baker Marketing News, Blogging, Marketing, Marketing Strategy, Online Marketing, Sales
Want To Increase Sales? Optimise Your Blog! As any marketing company in Adelaide will tell you if you want to increase sales and enhance brand awareness, then you need to increase traffic to your website. But, how do you do it? That’s the tough question.... 
by Alex Counsell | Oct 31, 2018 | Baker Marketing News |
Making Your Blog Post Title Stand Out Your content marketing strategy is still one of the most profitable activities you can do for your business. Not only will your blog drive traffic to your website, increase social shares and search results, but it will also expand... 
by Alex Counsell | Jul 5, 2018 | Baker Marketing News
As of July 2018, Google Chrome (and Firefox following shortly) will mark all websites that use only HTTP as “not secure”. So, what does that mean for your site? If your site doesn’t get an SSL certificate right now, a warning will appear, clear as day, next to your... 
by Alex Counsell | Jun 21, 2018 | Baker Marketing News, Marketing, Marketing Monday, Marketing Strategy
Your Product Strategy is all about knowing what to sell! The best way to ensure that you have a high-level product marketing strategy in place for development and business growth is to embrace the concept of regularly reviewing your product and service range... 
by Alex Counsell | Jun 18, 2018 | Baker Marketing News, Marketing Monday, Marketing Strategy, Online Marketing, Sales
Before we get started talking about marketing channel strategies and how to access your ideal market, let’s revise what we have already covered in Baker Marketing’s’ “Ultimate Guide to Marketing Strategy.” We have covered a step-by-step approach to... 
by Alex Counsell | Jun 6, 2018 | Baker Marketing News, Marketing Monday, Marketing Strategy, Online Marketing
Marketing Strategy – Strategy then Strategic Implementation In our last blog, Andrew talked about how simple marketing strategy can be, as he compared planning your marketing strategy to planning your child’s birthday party. In today’s blog, we are... 
by Alex Counsell | Jun 5, 2018 | Baker Marketing News, Marketing, Marketing Monday, Marketing Strategy
This may come as a shock to many business owners, but developing marketing strategy is not rocket science. Far from it. In fact, creating a marketing strategy for your business is as simple as planning a kid’s party. The thought process is the same even if the key... 
by Alex Counsell | Jun 1, 2018 | Baker Marketing News, Marketing Monday, Marketing Strategy, Online Marketing
How do you create an authentic digital marketing strategy in a world shrouded in fakery? We have landed in an era where Donald Trump used social media to help him become the president of America, where your value is measured by how many people ‘like’ and where you can... 
by Alex Counsell | May 24, 2018 | Baker Marketing News, Marketing Monday, Marketing Strategy, Online Marketing
How can I describe the future of digital marketing automation ? I’m breaking up with you! It’s not you; it’s me. When I first started working in digital marketing, I naively and mistakenly thought that digital marketing automation was a magical unicorn that would save... 
by Alex Counsell | May 17, 2018 | Baker Marketing News, Marketing Monday, Marketing Strategy, Online Marketing |
Let’s Talk Marketing Automation Strategy What is a marketing automation strategy? Imagine a marketing world where the mundane aspects of your job are no longer a factor. Let’s pretend that you can be in back to back meetings all day but still have time to send... 
by Alex Counsell | May 9, 2018 | Baker Marketing News, Marketing Monday, Marketing Strategy, Online Marketing |
Does this sound like a familiar lead conversion business story? After working tirelessly to attract visitors to your site with inbound marketing strategies your lead conversion process is still not making you money. The phone isn’t ringing, people aren’t buying your... 
