The Marketing Minds Blog
Read the latest articles from our team to help you stay up-to-date with the latest trends and changes in the marketing world and learn tips and tricks to apply to your own marketing.
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The world had a wake-up call to make it take online security seriously on the weekend, when a large-scale ransomware campaign called "WannaCry" locked down computers at thousands of organisations globally, including those of some Australian businesses and individuals,...read more
This is not your usual Monday blog post today, instead the Crows v Power Marketing Showdown is based on a chat I had with Mark Gamtcheff over lunch about the clubs' logos. If you're thinking about branding or re-branding your business, having some cross-disciplinary...read more
If you envy other websites doing better than yours in the marketplace race, it's important to remember your website is not a self-driving car. Every now and then I meet someone who is disappointed their new website has not changed the world for them and my first...read more
Once your target market has been defined in as much detail as possible, enabling you to define it as though it were an actual person (target market persona), it’s now time to do as all good marketers should, focus on your customer's needs. In order to satisfy your...read more
One of the most important challenges in developing marketing strategy for your business is the identification of your primary target market. A target market is a definitive representation of the most attractive person within your priority market segment. The...read more
Market segmentation involves breaking down a particular market into categories of products that have common characteristics. Category terms such as budget, regular, premium and super premium are often used to group products with similar price points and quality...read more
The most effective marketing strategies are based on fact not fiction. Untested or unchallenged assumptions often serve to underpin the foundations of marketing planning. That’s why many marketing ventures crumble and fall. Needless to say, the world is changing...read more
In my last post, we looked at some big picture goals that provide us with a sense of where we want to be in 5 - 10 years and where our priorities should lie. This formed our Company Vision Timeline, a document that should serve to inspire and motivate as we develop...read more
At Baker Marketing, the Marketing Strategy Development process begins with the Company Vision Timeline (CVT). As its name suggests, the CVT is a forward looking document that answers the big picture question where do you want to be in 5 to 10 years? Like a Company...read more
While running another workshop on blogging for small business marketing this week, I was asked about how to balance best use of Facebook, YouTube and blogging to help get more SEO "bang for your buck". Here are the three simple rules I follow because the data tells me...read more
I have been helping a client improve their blog writing style today and thought I'd share three simple tips for building a consistent style. The "rules" I'm about to share are common in the world of journalism but not widely appreciated outside the newspaper industry....read more
Export marketing to far away destinations is not an easy or guaranteed panacea for a lack domestic sales growth. Export marketing can be a very expensive process in terms of resource allocation so how do you know that you are exporting to the most attractive...read more