The Marketing Minds Blog
Read the latest articles from our team to help you stay up-to-date with the latest trends and changes in the marketing world and learn tips and tricks to apply to your own marketing.
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Once your target market has been defined in as much detail as possible, enabling you to define it as though it were an actual person (target market persona), it’s now time to do as all good marketers should, focus on their needs. In order to satisfy your target...read more
One of the most important challenges in developing marketing strategy for your business is the identification of your primary target market. A target market is a definitive representation of the most attractive person within your priority market segment. The...read more
Market segmentation involves breaking down a particular market into categories of products that have common characteristics. Category terms such as budget, regular, premium and super premium are often used to group products with similar price points and quality...read more
The most effective marketing strategies are based on fact not fiction. Untested or unchallenged assumptions often serve to underpin the foundations of marketing planning. That’s why many marketing ventures crumble and fall. Needless to say, the world is changing...read more
In my last post, we looked at some big picture goals that provide us with a sense of where we want to be in 5 - 10 years and where our priorities should lie. This formed our Company Vision Timeline, a document that should serve to inspire and motivate. Although this...read more
At Baker Marketing, the Marketing Strategy Development process begins with the Company Vision Timetable (CVT). As its name suggests, the CVT is a forward looking document that answers the big picture question where do you want to be in 5 to 10 years? Like a Company...read more
While running another workshop on blogging for small business marketing this week, I was asked about how to balance best use of Facebook, YouTube and blogging to help get more SEO "bang for your buck". Here are the three simple rules I follow because the data tells me...read more
I have been helping a client improve their blog writing style today and thought I'd share three simple tips for building a consistent style. The "rules" I'm about to share are common in the world of journalism but not widely appreciated outside the newspaper industry....read more
Exporting your products to far away destinations is not an easy or guaranteed panacea for a lack domestic sales growth. Export can be a very expensive process in terms of resource allocation so how do you know that you are exporting to the most attractive geographic...read more
What a week it has been for online security, particularly of interest to us with the WordPress Zero-Day Incident leading to some websites getting pesky "hacked" notices on particular pages. With the robust slew of security settings that we put in place on WordPress...read more
We've all spent another year on the "pale blue dot" that orbits the Sun. And now, as many of us ponder what to read over summer to prepare us for another journey through space and time, it can be useful to see what other people found helpful through the year, like a...read more
We know what a phone number is but why not nudge that call to action by adding text before your telephone number in your Divi website header? Today's post is a quick one for our clients who have the Divi framework giving structure to their WordPress websites. If you...read more