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The Marketing Minds Blog
Read the latest articles from our team to help you stay up-to-date with the latest trends and changes in the marketing world and learn tips and tricks to apply to your own marketing.
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Full-Time and/or Part-Time Applicants Welcome to Apply Help us grow our client’s sales, brands and marketing ROI About Baker Marketing Baker Marketing is looking for a new team member to help us grow our client’s sales, brands and their overall...read more
For a business to survive in 2019, on onwards, it is essential to move and grow with time. Giants like Amazon, who rule the online retail landscape, will quickly and efficiently take over smaller retailer providers if they don’t gain a stronghold in the digital world. The omnichannel marketing approach uses the marketing channels identified by your business as the most relevant to your target audience, both digital and offline, and connects them through an integrated and holistic approach to marketing that allows your brand to nurture your customers and potential customers through their journey towards increased profits and sales for your business.read more
Case studies have been said to be the most effective marketing and sales collateral that you can have. Everyone loves a story. An expertly crafted case study can tell a story so powerful that it transforms itself into a 24 hour a day, 7 days a week brand ambassador and sales channel for your business.read more
Improve your ROI with this helpful guide to Facebook remarketing. Use this straightforward tool to target people who are interested in your product or service. Drive traffic to your site, re-engage customers, and boost conversions!read more
Today, Facebook has over 1.3 billion users worldwide and is an essential marketing tool for any business. Looking for Facebook business page tips? We have listed the Do’s and Don’ts of Facebook for business that you just have to read today!read more
When digital marketing works, when it moves, entertains or informs us, and inspires us to take action, it becomes irrelevant how the brand did it because we are wrapped up in the message that is being communicated.read more
10 Digital Marketing Metrics You Should Be Tracking More marketing metrics don’t necessarily translate to more money. You can have all the fans, likes and comments in the world but if these people don’t buy from you, then you don’t have a viable business model....read more
What Your Digital Analytics Is Missing There aren’t too many people out there that get excited by rows and columns of raw data, in particular, time-poor business owners and marketers. Pages and pages of numbers and percentages are uninspiring and can actually...read more
Want To Increase Sales? Optimise Your Blog! As any marketing company in Adelaide will tell you if you want to increase sales and enhance brand awareness, then you need to increase traffic to your website. But, how do you do it? That’s the tough question....read more
Making Your Blog Post Title Stand Out Your content marketing strategy is still one of the most profitable activities you can do for your business. Not only will your blog drive traffic to your website, increase social shares and search results, but it will also expand...read more
As of July 2018, Google Chrome (and Firefox following shortly) will mark all websites that use only HTTP as “not secure”. So, what does that mean for your site? If your site doesn’t get an SSL certificate right now, a warning will appear, clear as day, next to your...read more
Your Product Strategy is all about knowing what to sell! The best way to ensure that you have a high-level product marketing strategy in place for development and business growth is to embrace the concept of regularly reviewing your product and service range...read more
Before we get started talking about marketing channel strategies and how to access your ideal market, let's revise what we have already covered in Baker Marketing's’ “Ultimate Guide to Marketing Strategy.” We have covered a step-by-step approach to planning and...read more
Brand Positioning is about creating the perception in the minds of your target customers that your brand/business can satisfy their needs and wants. Brand Positioning is not only a critical part of your marketing strategy, but it can also sometimes be one of the most difficult and most subjective concepts to grasp.read more
Target Marketing Strategies Defining your primary and secondary target market with target marketing strategies is the most important decision you will make. Which is precisely why we deal with it first! It is this decision that has the potential to make or...read more
Marketing Strategy – Strategy then Strategic Implementation In our last blog, Andrew talked about how simple marketing strategy can be, as he compared planning your marketing strategy to planning your child's birthday party. In today's blog, we are going to...read more
This may come as a shock to many business owners, but developing marketing strategy is not rocket science. Far from it. In fact, creating a marketing strategy for your business is as simple as planning a kid’s party. The thought process is the same even if the key...read more
How do you create an authentic digital marketing strategy in a world shrouded in fakery? We have landed in an era where Donald Trump used social media to help him become the president of America, where your value is measured by how many people ‘like’ and where you can...read more
How can I describe the future of digital marketing automation ? I’m breaking up with you! It’s not you; it’s me. When I first started working in digital marketing, I naively and mistakenly thought that digital marketing automation was a magical unicorn that would save...read more
Let’s Talk Marketing Automation Strategy What is a marketing automation strategy? Imagine a marketing world where the mundane aspects of your job are no longer a factor. Let’s pretend that you can be in back to back meetings all day but still have time to send...read more
Does this sound like a familiar lead conversion business story? After working tirelessly to attract visitors to your site with inbound marketing strategies your lead conversion process is still not making you money. The phone isn’t ringing, people aren’t buying your...read more
Here is one more thing to add to your ever-growing to do list. Due to a digital landscape that never stands still, there are new changes in global privacy law coming into effect May 25th. This change requires all Australian businesses to review their existing...read more
Image: Pebble Jar by Antti accessed via Flickr Inbound Strategies That Attract Visitors Implementing inbound marketing strategies in your business will drastically increase your sales conversion! How many times have you heard a promise like this?...read more
What is Inbound Marketing? It's a question that gets asked more often in digital marketing than anything else. Is it the new strategy to start following, or a trend that we will all forget? Trends! I have hated them since I was in High School, more than likely because...read more
Introduction to Export Marketing There are so many factors influencing your ability to conduct export marketing in faraway destinations. Thinking that exporting your products or services overseas, is a quick fix or cure for your domestic sales problems is going...read more
SEO Adelaide SEO Adelaide is changing, is your business keeping up? As hard as this is to admit, over the past several month’s Baker Marketing has lost position in Google Rank! This had us concerned for a minute or two! After looking into Google...read more
Buyer Personas When it comes to creating Buyer Personas, the first thing you have to ask yourself is "How well do you really know your target audience?" A buyer persona is a semi-fictional representation of the people you are trying to sell your products or services...read more
Can you answer this question confidently? Why does my business need Google AdWords? Have you ever been stood in front of a group of people, your child, or your boss, only to have them ask you a question that you have no idea how to answer? Solution: My...read more
Did you know your traditional website is decaying in Google right under your nose, while sites optimised for inbound marketing are sneaking in front of your customers? It's precisely the sort of thing that can happen when we are so busy working IN our businesses that...read more
The question to end all questions has arrived. When it comes to Social Media Marketing platforms, how many should I use, and how many can I handle? There is no harm in juggling a few prospects. In fact, it can help you refine your list of objectives and needs from a...read more
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