The Marketing Minds Blog
Read the latest articles from our team to help you stay up-to-date with the latest trends and changes in the marketing world and learn tips and tricks to apply to your own marketing.
Looking for an article on something in particular?
Image: Pebble Jar by Antti accessed via Flickr Inbound Strategies That Attract Visitors Implementing inbound marketing strategies in your business will drastically increase your sales conversion! How many times have you heard a promise like this? Promises that...read more
What is Inbound Marketing? It's a question that gets asked more often in digital marketing than anything else. Is it the new strategy to start following, or a trend that we will all forget? Trends! I have hated them since I was in High School, more than likely because...read more
Introduction to Export Marketing There are so many factors influencing your ability to conduct export marketing in faraway destinations. Thinking that exporting your products or services overseas, is a quick fix or cure for your domestic sales problems is going to...read more
SEO Adelaide SEO Adelaide is changing, is your business keeping up? As hard as this is to admit, over the past several month’s Baker Marketing has lost position in Google Rank! This had us concerned for a minute or two! After looking into Google Analytics and...read more
Buyer Personas When it comes to creating Buyer Personas, the first thing you have to ask yourself is "How well do you really know your target audience?" A buyer persona is a semi-fictional representation of the people you are trying to sell your products or services...read more
Can you answer this question confidently? Why does my business need Google AdWords? Have you ever been stood in front of a group of people, your child, or your boss, only to have them ask you a question that you have no idea how to answer? Solution: My number 1 go to...read more
Did you know your traditional website is decaying in Google right under your nose, while sites optimised for inbound marketing are sneaking in front of your customers? It's precisely the sort of thing that can happen when we are so busy working IN our businesses that...read more
The question to end all questions has arrived. When it comes to Social Media Marketing platforms, how many should I use, and how many can I handle? There is no harm in juggling a few prospects. In fact, it can help you refine your list of objectives and needs from a...read more
The type of content you should create depends on the platform you are using, the customers you are targeting and your social media marketing strategy. In our last blog, we talked about how to "flirt" with a social media marketing platform to choose the right one for...read more
Finding the right social media marketing platforms to use can be as confusing as dating. Simplify your life with our easy guide to social media flirtations.read more
The making and breaking of customer loyalty should be one of the dominant considerations for all business owners. When we set out a deliberate plan to build loyalty through some sort of program, we need to think through the costs of closing or winding down such...read more
If you've been diligent with your website maintenance, you will have noticed that WordPress 4.9 is here. If you check for updates weekly, or have our WordPress Maintenance Package active, your website will already be sporting the latest version of WordPress. If not,...read more