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The Marketing Minds Blog
Read the latest articles from our team to help you stay up-to-date with the latest trends and changes in the marketing world and learn tips and tricks to apply to your own marketing.
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How many competitors do you have? One, two, 20, 50? For Fringe performers, try 4,000. Yes, the Adelaide Fringe is upon us for 2019, and there will be 1200 separate events all vying for attention and ticket sales from a busy and distracted population. So how can...read more
Case studies have been said to be the most effective marketing and sales collateral that you can have. Everyone loves a story. An expertly crafted case study can tell a story so powerful that it transforms itself into a 24 hour a day, 7 days a week brand ambassador and sales channel for your business.read more
Improve your ROI with this helpful guide to Facebook remarketing. Use this straightforward tool to target people who are interested in your product or service. Drive traffic to your site, re-engage customers, and boost conversions!read more
Today, Facebook has over 1.3 billion users worldwide and is an essential marketing tool for any business. Looking for Facebook business page tips? We have listed the Do’s and Don’ts of Facebook for business that you just have to read today!read more
When digital marketing works, when it moves, entertains or informs us, and inspires us to take action, it becomes irrelevant how the brand did it because we are wrapped up in the message that is being communicated.read more
10 Digital Marketing Metrics You Should Be Tracking More marketing metrics don’t necessarily translate to more money. You can have all the fans, likes and comments in the world but if these people don’t buy from you, then you don’t have a viable business model....read more
What Your Digital Analytics Is Missing There aren’t too many people out there that get excited by rows and columns of raw data, in particular, time-poor business owners and marketers. Pages and pages of numbers and percentages are uninspiring and can actually...read more
Want To Increase Sales? Optimise Your Blog! As any marketing company in Adelaide will tell you if you want to increase sales and enhance brand awareness, then you need to increase traffic to your website. But, how do you do it? That’s the tough question....read more
Making Your Blog Post Title Stand Out Your content marketing strategy is still one of the most profitable activities you can do for your business. Not only will your blog drive traffic to your website, increase social shares and search results, but it will also expand...read more
As of July 2018, Google Chrome (and Firefox following shortly) will mark all websites that use only HTTP as “not secure”. So, what does that mean for your site? If your site doesn’t get an SSL certificate right now, a warning will appear, clear as day, next to your...read more
Your Product Strategy is all about knowing what to sell! The best way to ensure that you have a high-level product marketing strategy in place for development and business growth is to embrace the concept of regularly reviewing your product and service range...read more
Before we get started talking about marketing channel strategies and how to access your ideal market, let's revise what we have already covered in Baker Marketing's’ “Ultimate Guide to Marketing Strategy.” We have covered a step-by-step approach to planning and...read more
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