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The Marketing Minds Blog

Read the latest articles from our team to help you stay up-to-date with the latest trends and changes in the marketing world and learn tips and tricks to apply to your own marketing.

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What is Omnichannel Marketing And Why You Should Take Notice?

For a business to survive in 2019, on onwards, it is essential to move and grow with time. Giants like Amazon, who rule the online retail landscape, will quickly and efficiently take over smaller retailer providers if they don’t gain a stronghold in the digital world. The omnichannel marketing approach uses the marketing channels identified by your business as the most relevant to your target audience, both digital and offline, and connects them through an integrated and holistic approach to marketing that allows your brand to nurture your customers and potential customers through their journey towards increased profits and sales for your business.

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10 Digital Marketing Metrics You Need To Track

10 Digital Marketing Metrics You Should Be Tracking   More marketing metrics don’t necessarily translate to more money. You can have all the fans, likes and comments in the world but if these people don’t buy from you, then you don’t have a viable business model....

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Marketing Channel – Your Access To Markets

Before we get started talking about marketing channel strategies and how to access your ideal market, let's revise what we have already covered in Baker Marketing's’ “Ultimate Guide to Marketing Strategy.” We have covered a step-by-step approach to planning and...

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How to Construct Buyer Personas

Buyer Personas When it comes to creating Buyer Personas, the first thing you have to ask yourself is "How well do you really know your target audience?" A buyer persona is a semi-fictional representation of the people you are trying to sell your products or services...

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