The Marketing Minds Blog

Read the latest articles from our team to help you stay up-to-date with the latest trends and changes in the marketing world and learn tips and tricks to apply to your own marketing.

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Identifying your customer’s needs

Once your target market has been defined in as much detail as possible, enabling you to define it as though it were an actual person (target market persona), it’s now time to do as all good marketers should, focus on their needs. In order to satisfy your target...

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Sharpen your focus with segmentation analysis

Market segmentation involves breaking down a particular market into categories of products that have common characteristics. Category terms such as budget, regular, premium and super premium are often used to group products with similar price points and quality...

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Marketing Strategy: Your business flight plan.

In my last post, we looked at some big picture goals that provide us with a sense of where we want to be in 5 - 10 years and where our priorities should lie. This formed our Company Vision Timeline, a document that should serve to inspire and motivate. Although this...

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