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The Marketing Minds Blog

Read the latest articles from our team to help you stay up-to-date with the latest trends and changes in the marketing world and learn tips and tricks to apply to your own marketing.

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Adapting Your Sales and Marketing Processes

Adapting Your Sales and Marketing Processes

Editor’s Note: This article is a part of a series that explores the impact the COVID-19 crisis is having on the business world. Each article is designed to help you navigate your marketing strategy during this time. The last few months have been extremely difficult...

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Get Your Messaging Right

Get Your Messaging Right

Editor’s Note: This article is a part of a series that explores the impact the COVID-19 crisis is having on the business world. Each article is designed to help you navigate your marketing strategy during this time. The last few months have been extremely difficult...

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Who Are Your Target Markets?

Who Are Your Target Markets?

Editor’s Note: This blog was originally published on June 8, 2018. It’s been updated as of the current publish date to reflect the most recent insights. This article is also part of a series that explores the impact the COVID-19 crisis is having on the business world....

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Adelaide Business Hub Presentations

Adelaide Business Hub Presentations

Digital Marketing Tool Kit Presentation Tanunda, Naracoorte, Mt Gambier and Kadina 2019 Click here to download the presentation from the workshop Social Media and Digital Marketing Presentation Various SA Metro and Regional locations - 2018 and 2019 Click here to...

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What is Omnichannel Marketing And Why You Should Take Notice?

What is Omnichannel Marketing And Why You Should Take Notice?

For a business to survive in 2019, on onwards, it is essential to move and grow with time. Giants like Amazon, who rule the online retail landscape, will quickly and efficiently take over smaller retailer providers if they don’t gain a stronghold in the digital world. The omnichannel marketing approach uses the marketing channels identified by your business as the most relevant to your target audience, both digital and offline, and connects them through an integrated and holistic approach to marketing that allows your brand to nurture your customers and potential customers through their journey towards increased profits and sales for your business.

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10 Digital Marketing Metrics You Need To Track

10 Digital Marketing Metrics You Need To Track

10 Digital Marketing Metrics You Should Be Tracking   More marketing metrics don’t necessarily translate to more money. You can have all the fans, likes and comments in the world but if these people don’t buy from you, then you don’t have a viable business model....

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Marketing Channel – Your Access To Markets

Marketing Channel – Your Access To Markets

Before we get started talking about marketing channel strategies and how to access your ideal market, let's revise what we have already covered in Baker Marketing's’ “Ultimate Guide to Marketing Strategy.” We have covered a step-by-step approach to planning and...

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How to Construct Buyer Personas

How to Construct Buyer Personas

Buyer Personas When it comes to creating Buyer Personas, the first thing you have to ask yourself is "How well do you really know your target audience?" A buyer persona is a semi-fictional representation of the people you are trying to sell your products or services...

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