Contact Us Today!
The Marketing Minds Blog
Read the latest articles from our team to help you stay up-to-date with the latest trends and changes in the marketing world and learn tips and tricks to apply to your own marketing.
Looking for an article on something in particular?
How To Create An Effective Digital Marketing Strategy As consumers, we don’t often take the time to analyse the strategic motives behind digital marketing and digital advertising campaigns. When digital marketing works, when it moves, entertains or informs us, and...read more
10 Digital Marketing Metrics You Should Be Tracking More marketing metrics don’t necessarily translate to more money. You can have all the fans, likes and comments in the world but if these people don’t buy from you, then you don’t have a viable business model. This...read more
What Your Digital Analytics Is Missing There aren’t too many people out there that get excited by rows and columns of raw data, in particular, time-poor business owners and marketers. Pages and pages of numbers and percentages are uninspiring and can actually be...read more
Want To Increase Sales? Optimise Your Blog! As any marketing company in Adelaide will tell you if you want to increase sales and enhance brand awareness, then you need to increase traffic to your website. But, how do you do it? That’s the tough question. I for...read more
Making Your Blog Post Title Stand Out Your content marketing strategy is still one of the most profitable activities you can do for your business. Not only will your blog drive traffic to your website, increase social shares and search results, but it will also expand...read more
As of July 2018, Google Chrome (and Firefox following shortly) will mark all websites that use only HTTP as “not secure”. So, what does that mean for your site? If your site doesn’t get an SSL certificate right now, a warning will appear, clear as day, next to your...read more
Your Product Strategy is all about knowing what to sell! The best way to ensure that you have a high-level product marketing strategy in place for development and business growth is to embrace the concept of regularly reviewing your product and service range with...read more
Before we get started talking about marketing channel strategies and how to access your ideal market, let's revise what we have already covered in Baker Marketing's’ “Ultimate Guide to Marketing Strategy.” We have covered a step-by-step approach to planning and...read more
Brand Positioning is about creating the perception in the minds of your target customers that your brand/business can satisfy their needs and wants. Brand Positioning is not only a critical part of your marketing strategy, but it can also sometimes be one of the most difficult and most subjective concepts to grasp.read more
Target Marketing Strategies Defining your primary and secondary target market with target marketing strategies is the most important decision you will make. Which is precisely why we deal with it first! It is this decision that has the potential to make or break...read more
Marketing Strategy – Strategy then Strategic Implementation In our last blog, Andrew talked about how simple marketing strategy can be, as he compared planning your marketing strategy to planning your child's birthday party. In today's blog, we are going to take a...read more
This may come as a shock to many business owners, but developing marketing strategy is not rocket science. Far from it. In fact, creating a marketing strategy for your business is as simple as planning a kid’s party. The thought process is the same even if the key...read more
Sign Up to Our Mailing List
Get our Marketing Minds updates sent to your inbox so you always have a fresh supply of marketing inspiration on hand!
You’ll receive a summary of our marketing article each month, so you will never be short of new ideas or important updates for guiding your marketing.
(08) 8352 3091