The Marketing Minds Blog

Read the latest articles from our team to help you stay up-to-date with the latest trends and changes in the marketing world and learn tips and tricks to apply to your own marketing.

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The Crows v Power Marketing Showdown

This is not your usual Monday blog post today, instead the Crows v Power Marketing Showdown is based on a chat I had with Mark Gamtcheff over lunch about the clubs' logos. If you're thinking about branding or re-branding your business, having some cross-disciplinary...

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Identifying your customer’s needs

Once your target market has been defined in as much detail as possible, enabling you to define it as though it were an actual person (target market persona), it’s now time to do as all good marketers should, focus on your customer's needs. In order to satisfy your...

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Marketing Strategy: Your business flight plan.

In my last post, we looked at some big picture goals that provide us with a sense of where we want to be in 5 - 10 years and where our priorities should lie. This formed our Company Vision Timeline, a document that should serve to inspire and motivate as we develop...

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