The Marketing Minds Blog
Read the latest articles from our team to help you stay up-to-date with the latest trends and changes in the marketing world and learn tips and tricks to apply to your own marketing.
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Digital Marketing - 7 Quick Wins for fast results! If you had just a few hours to review the marketing effectiveness of your website . . . where would you start?? Digital Marketing - 7 Quick Wins for fast results refers to inbound marketing to boost leads, visits,...read more
There is no doubt that it would require a near spiritual experience for many marketers to even consider the concept of deleting their Facebook account. However, I am confident that many business and brand owners are wasting their time (one of their most scarce...read more
We know you're busy and we know you're trying to get around to improving your website and social media activity, so we've put together some digital marketing quick wins to at least help you have some small steps you can fit in among your busyness. Congratulations to...read more
One of the great challenges facing all businesses, both large and small, involves the subject of digital transformation. Digital technology is rapidly impacting on every aspect of business including customer experience. Customer expectations are growing as quickly as...read more
In todays’ challenging world of media advertising, a new category of consumer has been identified. This highly elusive segment is skewed male, aged between 10– 30, is technically savvy and has been dubbed “the gamers”. Gamers are a group of people who enjoy the...read more
When you operate with a marketing mindset in the course of running your business, even a "disaster" can become a PR opportunity. And I am not suggesting we view tragedies in a mercenary fashion but rather we are mindful of story potential in the course of life...read more
Are you truly prepared for a situation, be it in a meeting, a social gathering or literally in an elevator, when someone directs the question to you, “what do you do?” It may happen when you least expect it and the person asking may be someone you never thought you’d...read more
As the world expands, so do businesses and consumers expectations. Next add in the level of ever growing competition. For many professional service providers, small to medium business owners, start-ups or companies with prominent leaders, it becomes critical to narrow...read more
A key focus for companies has always been to build trust and loyalty with consumers as this is really an essential part in building those long term relations with clients we all strive for. Brands such as Nike, Harley Davidson, Apple and BMW have been able to achieve...read more
Facebook video retargeting is a nifty marketing tactic to have in your toolbox because the social media giant makes it easy for you to keep interested prospects and advocates warm. In essence, if you are sharing video content, either Facebook Live video, or uploading...read more
As I mentioned in my previous post, messaging is arguably the most important element of the mix when it comes to creating the perfect offer. In this blog I will share the secrets of crafting the right message. Obviously there is no point in creating a great product if...read more
In order to create your perfect marketing offer, we need to define what actually constitutes this idea of the perfect marketing offer. One of the best definitions of the perfect offer I have seen goes like this; A perfect offer is a combination of the: Right product,...read more