The Marketing Minds Blog
Read the latest articles from our team to help you stay up-to-date with the latest trends and changes in the marketing world and learn tips and tricks to apply to your own marketing.
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One of the great challenges facing all businesses, both large and small, involves the subject of digital transformation. Digital technology is rapidly impacting on every aspect of business including customer experience. Customer expectations are growing as quickly as...read more
In todays’ challenging world of media advertising, a new category of consumer has been identified. This highly elusive segment is skewed male, aged between 10– 30, is technically savvy and has been dubbed “the gamers”. Gamers are a group of people who enjoy the...read more
When you operate with a marketing mindset in the course of running your business, even a "disaster" can become a PR opportunity. And I am not suggesting we view tragedies in a mercenary fashion but rather we are mindful of story potential in the course of life...read more
Are you truly prepared for a situation, be it in a meeting, a social gathering or literally in an elevator, when someone directs the question to you, “what do you do?” It may happen when you least expect it and the person asking may be someone you never thought you’d...read more
As the world expands, so do businesses and consumers expectations. Next add in the level of ever growing competition. For many professional service providers, small to medium business owners, start-ups or companies with prominent leaders, it becomes critical to narrow...read more
A key focus for companies has always been to build trust and loyalty with consumers as this is really an essential part in building those long term relations with clients we all strive for. Brands such as Nike, Harley Davidson, Apple and BMW have been able to achieve...read more
Facebook video retargeting is a nifty marketing tactic to have in your toolbox because the social media giant makes it easy for you to keep interested prospects and advocates warm. In essence, if you are sharing video content, either Facebook Live video, or uploading...read more
As I mentioned in my previous post, messaging is arguably the most important element of the mix when it comes to creating the perfect offer. In this blog I will share the secrets of crafting the right message. Obviously there is no point in creating a great product if...read more
In order to create your perfect marketing offer, we need to define what actually constitutes this idea of the perfect marketing offer. One of the best definitions of the perfect offer I have seen goes like this; A perfect offer is a combination of the: Right product,...read more
Brussels-based, Syrian painter Abdalla Omari, has managed to use the power of ideas and images to grab a slice of attention for his message. Attention is the most sought-after resource in the world of marketing because without it, we have little chance of potential...read more
Core marketing objectives and marketing strategies are an important part of the marketing planning process, but without action plans, nothing much is really going to happen. As part of the planning process at Baker Marketing, we set out the action points required in...read more
Deciding which market channels to use to enable your target market to access your products or services can have a big impact on both your brand image and bottom line. A key consideration is to make it as easy as possible for your target market to access your product....read more