The Marketing Minds Blog
Read the latest articles from our team to help you stay up-to-date with the latest trends and changes in the marketing world and learn tips and tricks to apply to your own marketing.
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Exporting your products to far away destinations is not an easy or guaranteed panacea for a lack domestic sales growth. Export can be a very expensive process in terms of resource allocation so how do you know that you are exporting to the most attractive geographic...read more
What a week it has been for online security, particularly of interest to us with the WordPress Zero-Day Incident leading to some websites getting pesky "hacked" notices on particular pages. With the robust slew of security settings that we put in place on WordPress...read more
We've all spent another year on the "pale blue dot" that orbits the Sun. And now, as many of us ponder what to read over summer to prepare us for another journey through space and time, it can be useful to see what other people found helpful through the year, like a...read more
We know what a phone number is but why not nudge that call to action by adding text before your telephone number in your Divi website header? Today's post is a quick one for our clients who have the Divi framework giving structure to their WordPress websites. If you...read more
If you're going to have a broken record, you might as well choose me, accompanied by Sarah Vaughan, as we sing WordPress Embraces SSL over and over again. Yes, I have made a bit of noise this year on the topic of getting your website made available over a secure...read more
LinkedIn is known as a business-orientated social network and is the number one social media platform for Business to Business (B2B) content distribution. LinkedIn is primarily used as a social networking site, job-hunting, resume posting, industry content and the...read more
Don't panic. However, be aware that if you list a wrong price on your website and somebody purchases it from you before you've had a chance to check eCommerce pricing and correct it, you must honour your mistake. This issue has been brought to a head by an extreme...read more
One of the most powerful channels for promoting your blogs is your readers. That's right. You work hard and think deeply about topics that tie together your expertise with the wants and needs of the marketplace and many of your readers will be grateful to you for your...read more
[UPDATE: Yes, the persistent follow ups have commenced, as forecast. See bottom of article for "bonus" responses added since this was published. Steve] Before you engage a vendor to put the marketing of your blogs and other communications onto auto pilot, consider the...read more
With over 300 million Snapchat videos viewed daily, Snapchat may be a social media platform worth looking at for your business if you cater to the 18-34 age segment. This article showcases five ways you can engage with your customers on Snapchat.read more
Adelaide just hosted the Adelaide Fashion Festival and many heads were craned at catwalks to see what new wonders have been concocted by the city's creative designers. As bloggers, we should take note of what happens at these events and why fashions and trends...read more
The stupid-simple, gargantuan, provocative ingredients for tantalising and thrilling your lame, clueless but kickass readers of your blog post writing
Okay, I'll risk my authority in the business blogging space and share with you an explosive resource for adding triggers to your kickass blog post writing. The resource is a powerful document that contains 365 "power words" for you to store in your drive for when you...read more