The Marketing Minds Blog
Read the latest articles from our team to help you stay up-to-date with the latest trends and changes in the marketing world and learn tips and tricks to apply to your own marketing.
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Facebook video retargeting is a nifty marketing tactic to have in your toolbox because the social media giant makes it easy for you to keep interested prospects and advocates warm. In essence, if you are sharing video content, either Facebook Live video, or uploading...read more
As I mentioned in my previous post, messaging is arguably the most important element of the mix when it comes to creating the perfect offer. In this blog I will share the secrets of crafting the right message. Obviously there is no point in creating a great product if...read more
In order to create your perfect marketing offer, we need to define what actually constitutes this idea of the perfect marketing offer. One of the best definitions of the perfect offer I have seen goes like this; A perfect offer is a combination of the: Right product,...read more
Brussels-based, Syrian painter Abdalla Omari, has managed to use the power of ideas and images to grab a slice of attention for his message. Attention is the most sought-after resource in the world of marketing because without it, we have little chance of potential...read more
Core marketing objectives and marketing strategies are an important part of the marketing planning process, but without action plans, nothing much is really going to happen. As part of the planning process at Baker Marketing, we set out the action points required in...read more
Deciding which market channels to use to enable your target market to access your products or services can have a big impact on both your brand image and bottom line. A key consideration is to make it as easy as possible for your target market to access your product....read more
In the critical area of sales partner selection, it’s important to consider both your options and the criteria upon which you will make your choice of sales partner. To simplify the topic of sales partner selection I will split the subject into two categories, firstly...read more
The world had a wake-up call to make it take online security seriously on the weekend, when a large-scale ransomware campaign called "WannaCry" locked down computers at thousands of organisations globally, including those of some Australian businesses and individuals,...read more
If I were to ask you “what is your brand’s positioning?” What would you say? Brand positioning is a fundamental market concept that refers to how others perceive your brand. What words come to mind when people hear or see your brand? These words are sometimes...read more
Once your target market has been defined in as much detail as possible, enabling you to define it as though it were an actual person (target market persona), it’s now time to do as all good marketers should, focus on their needs. In order to satisfy your target...read more
This is not your usual Monday blog post today, instead the Crows v Power Marketing Showdown is based on a chat I had with Mark Gamtcheff over lunch about the clubs' logos. If you're thinking about branding or re-branding your business, having some cross-disciplinary...read more
If you envy other websites doing better than yours in the marketplace race, it's important to remember your website is not a self-driving car. Every now and then I meet someone who is disappointed their new website has not changed the world for them and my first...read more