by Patrick Baker | Nov 27, 2017 | Customer Service, Marketing, Marketing Monday
The making and breaking of customer loyalty should be one of the dominant considerations for all business owners. When we set out a deliberate plan to build loyalty through some sort of program, we need to think through the costs of closing or winding down such... 
by Patrick Baker | Nov 22, 2017 | Blogging, Wordpress Wednesday
If you’ve been diligent with your website maintenance, you will have noticed that WordPress 4.9 is here. If you check for updates weekly, or have our WordPress Maintenance Package active, your website will already be sporting the latest version of WordPress. If... 
by Patrick Baker | Nov 20, 2017 | Marketing Monday, Marketing Strategy
In a recent episode of my podcast, The Adelaide Show, our interview with Adelaide entrepreneur Shane Yeend, gleaned two “inspirational” notes that we all need reminding of from time to time. The first relates to setting goals and the second relates to... 
by Patrick Baker | Nov 6, 2017 | Baker Marketing News, Content Marketing, Marketing Monday
By now, most businesses with a website understand that they need a social media marketing plan requiring a high-quality content strategy to support it. The problem is that creating and publishing high-quality content can be overwhelming and can consume too much... 
by Patrick Baker | Oct 22, 2017 | Online Marketing, Wordpress Wednesday
In recent months, there have been at least two helpful WordPress updates you might have missed in the busyness of running a business. The first involves extra security when logging in. The second involves an easier way of adding images to the sidebar area of the... 
by Patrick Baker | Aug 31, 2017 | Baker Marketing News, Marketing Monday, Marketing Strategy, Online Marketing, SEO, Social Media
Digital Marketing – 7 Quick Wins for fast results! If you had just a few hours to review the marketing effectiveness of your website . . . where would you start?? Digital Marketing – 7 Quick Wins for fast results refers to inbound marketing to boost... 
by Patrick Baker | Aug 28, 2017 | Baker Marketing News, Branding, Communication, Content Marketing, Digital Advertising, Market Research, Marketing, Marketing Management Featured, Marketing Monday, SEO, SEO Featured, Social Media, Websites Featured
There is no doubt that it would require a near spiritual experience for many marketers to even consider the concept of deleting their Facebook account. However, I am confident that many business and brand owners are wasting their time (one of their most scarce... 
by Patrick Baker | Aug 28, 2017 | Marketing Monday, Marketing Strategy, Online Marketing |
We know you’re busy and we know you’re trying to get around to improving your website and social media activity, so we’ve put together some digital marketing quick wins to at least help you have some small steps you can fit in among your busyness.... 
by Patrick Baker | Jul 31, 2017 | Digital Featured
One of the great challenges facing all businesses, both large and small, involves the subject of digital transformation. Digital technology is rapidly impacting on every aspect of business including customer experience. Customer expectations are growing as quickly as... 
by Patrick Baker | Jul 31, 2017 | Baker Marketing News, Social Media
In todays’ challenging world of media advertising, a new category of consumer has been identified. This highly elusive segment is skewed male, aged between 10– 30, is technically savvy and has been dubbed “the gamers”. Gamers are a group of people who enjoy the... 
by Patrick Baker | Jul 31, 2017 | Communication, Marketing Monday, Public Relations
When you operate with a marketing mindset in the course of running your business, even a “disaster” can become a PR opportunity. And I am not suggesting we view tragedies in a mercenary fashion but rather we are mindful of story potential in the course of... 
by Patrick Baker | Jul 17, 2017 | Baker Marketing News, Marketing Monday
Are you truly prepared for a situation, be it in a meeting, a social gathering or literally in an elevator, when someone directs the question to you, “what do you do?” It may happen when you least expect it and the person asking may be someone you never thought you’d... 