GDPR: What You Need to Know About the European Data Protection Policy
Here is one more thing to add to your ever-growing to do list. Due to a digital landscape that never stands still, there are new changes in global privacy law coming into effect May 25th. This change requires all Australian businesses to review their existing...
Lead Generation: Inbound Marketing Strategies
Image: Pebble Jar by Antti accessed via Flickr Inbound Strategies That Attract Visitors Implementing inbound marketing strategies in your business will drastically increase your sales conversion! How many times have you heard a promise like this?...
What Is Inbound Marketing? And Why Is Everyone Talking About It?
What is Inbound Marketing? It’s a question that gets asked more often in digital marketing than anything else. Is it the new strategy to start following, or a trend that we will all forget? Trends! I have hated them since I was in High School, more than likely...
Export Marketing: How Do You Determine The Most Attractive Overseas Market?
Introduction to Export Marketing There are so many factors influencing your ability to conduct export marketing in faraway destinations. Thinking that exporting your products or services overseas, is a quick fix or cure for your domestic sales problems is going...
SEO Adelaide: Have You Noticed a Drop In Your Google Rank?
SEO Adelaide SEO Adelaide is changing, is your business keeping up? As hard as this is to admit, over the past several month’s Baker Marketing has lost position in Google Rank! This had us concerned for a minute or two! After looking into Google...
How to Construct Buyer Personas
Buyer Personas When it comes to creating Buyer Personas, the first thing you have to ask yourself is “How well do you really know your target audience?” A buyer persona is a semi-fictional representation of the people you are trying to sell your products...
Why Does My Business Need Google AdWords? Let’s Google It!
Can you answer this question confidently? Why does my business need Google AdWords? Have you ever been stood in front of a group of people, your child, or your boss, only to have them ask you a question that you have no idea how to answer? Solution: My...
8 Things That Separate Inbound Marketing Websites And Traditional Websites
Did you know your traditional website is decaying in Google right under your nose, while sites optimised for inbound marketing are sneaking in front of your customers? It’s precisely the sort of thing that can happen when we are so busy working IN our businesses...
How Many Social Media Marketing Platforms Can I Manage?
The question to end all questions has arrived. When it comes to Social Media Marketing platforms, how many should I use, and how many can I handle? There is no harm in juggling a few prospects. In fact, it can help you refine your list of objectives and needs from a...
Social Media Marketing Strategy
The type of content you should create depends on the platform you are using, the customers you are targeting and your social media marketing strategy. In our last blog, we talked about how to “flirt” with a social media marketing platform to choose the...
Social Media Marketing Platforms In Adelaide: The Business Lessons We Have Learnt From Dating
Finding the right social media marketing platforms to use can be as confusing as dating. Simplify your life with our easy guide to social media flirtations.